US Associate Director, Digital Marketing, Respiratory
Business DevelopmentBachelor RequiredMid Level
About the role
About the Role
The US Associate Director, Digital Marketing will be responsible for leading the development, and measurement of key Provider/Patient marketing strategies, tactics and content to support both Asthma and COPD indications. A key responsibility will be to develop marketing content that complements the salesforce and enable accurate Omnichannel experience for our customers NPP (Non-Personal Promotion).
This position will have direct interface with GTMC, Provider and Patient Experience teams, and agency teams.
Reports to the Head of Product Strategy for Respiratory.
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
About Sanofi:
We are an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.
Main Responsibilities
- Transform Brand Strategy into compelling, data-driven Omnichannel plans and content, driven by customer insights and analytics
- Leverage and integrate multiple customer engagement channels to create seamless, cross-channel journeys that enhance Provider and Patient interactions.
- Design, execute, and optimize Omnichannel tactical plans for Dupixent, ensuring a customer-centric approach for provider segments
- Provide clear strategic direction to internal partners (e.g. GTMC) and agencies on channel mix selection, content development, and tactical execution
- Prioritize an exceptional customer experience, ensuring every interaction drives meaningful engagement and facilitates ongoing brand conversations
- Work closely with internal partners (e.g. GTMC) to develop targeted Omnichannel measurement plans, defining KPIs, goals, and success benchmarks that align with business objectives
- Foster strong collaboration with internal stakeholders and cross-functional teams (e.g. GTMC) to ensure brand alignment and execution excellence
About You
Basic Qualifications
- Bachelors Degree
- 5 years of experience in marketing, product and/or brand management
- Strong analytical and problem-solving skills
- Ability to work effectively in a fast-paced, collaborative environment
- Excellent communication and interpersonal skills
Preferred Qualifications:
- Product Launch Experience
- Previous experience in pharma, biopharma, biotech or healthcare experience
- Media mix optimization experience
- Respiratory (and Biologic) Experience
- Understanding of market research, creative development, and experience with the regulatory review/approval process
- Comprehensive understanding of the key dynamics driving the US health care environment
- Cross-functional collaboration ability
- Digital Marketing expertise
- Competitive market experience
- Alliance co-promote experience
Why Choose Us?
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it is through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks’ gender-neutral parental leave.