Sr Mgr, Commercial Content SME

Job Description

About the Role
Provide enterprise-level commercial subject matter expertise to ensure promotional content, campaigns, and agency outputs align with brand strategy, customer engagement priorities, regulatory standards, and commercial objectives

Key Responsibilities

• Commercial standards: Define and maintain enterprise commercial contentstandards, including messaging frameworks, brand voice, andomnichannelalignment expectations​
• Cross-functional guidance: Act as SMEs to advise other brand, marketing, contentoperations teams on vendor selection / management / relationships, setting andenforcing best practices to ensure commercial objectives are reflectedconsistently across campaigns and asset portfolios​
• Strategic content oversight: Provide expert review and guidance on high-impactpromotional materials to ensure alignment with brand strategy, customer journeyobjectives across HCP and DTC, lifecycle stage priorities, and field execution needs​
• Agency governance: Partner with Agency Performance Managers to evaluateagency commercial quality, provide feedback on creative and strategic outputs,and drive corrective action when standards are not met​
• Capability development: Contribute to development of commercial playbooks,launch excellence standards, and training materials for brand teams and agencies

Qualifications and essential experience, attributes, skills, and knowledge ​

• Bachelor’s degreerequired,PreferredAdvanced degree (MBA, MS, PharmD, or related).
• 5–8+years' experience in commercial strategy, marketingoperations, or agency management in the pharma or healthcaresector​
• Direct ownership of HCP and/or DTC campaigns​
• Direct experience working in regulated pharma environments
• Brand-focused and customer-centric mindset​
• High accountability for quality, compliance, and cost efficiency​
• Collaborative and enterprise-minded, comfortableinfluencingwithout direct authority​
• Skilled at navigating Medical and Commercial priorities
• Excellent communication skills, capable of ensuring clarity andunderstanding across diverse markets and stakeholders​
• Cross-functional stakeholder management and alignment
• Strong knowledge of marketing strategy incl. omnichannelactivation and HCP and DTC engagement models​
• Understanding of modular content and asset reuse methodologies