Sr. Marketing Manager - Diagnostics - US Remote

Overview

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Beckman Coulter Diagnostics, one of [Danaher’s](https://www.danaher.com/our-businesses) 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in routine and complex clinical testing, and are used in hospitals, reference and research laboratories, and physician offices around the world. Every hour around the world, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year. From uncovering the next clinical breakthrough, to rapid and reliable sample analysis, to more rigorous decision making—we are enabling clinicians to deliver the best possible care to their patients with improved efficiency, clinical confidence, adaptive collaboration, and accelerated intelligence.

Learn about the [Danaher Business System](https://www.danaher.com/how-we-work/danaher-business-system) which makes everything possible.

Come join our team as the Sr Marketing Manager NACO ( North America Commercial Organization ). You will support on-market and new assay launches on the NACO marketing team to develop and implement strategies to strengthen Beckman Coulter’s presence in the core laboratory market and achieve annual revenue and strategic objectives. You will partner with the Sales organization to drive the execution of downstream marketing tactics, develop programs and tools in support of the strategic priorities to the North America market. You will collaborate extensively with Global Marketing, Business Units and Medical Scientific Affairs representing the Voice of Customer and Sales to provide input for consideration in product road maps and innovative marketing approaches.

You will be a part of the North America Marketing team and report to the Director, Product Marketing. If you thrive in a high paced, creative role and want to work to build a world-class marketing organization—read on.

In this role, you will have the opportunity to:

• Develop, deploy, and sustain strategies to drive adoption for Beckman Coulter’s laboratory solutions, including launching new products in developing and established markets.
• Responsible for end-to-end management of product life cycle from pre-submission, system and commercial readiness, market development, launch, and target achievement upon product launch.
• Monitor target markets, analyze performance data, and implement strategies to move customers through the buying cycle, including sales playbooks, promotions, and customer communication.
• Architect and execute menu expansion strategies for the existing install base upon new assay launches and will be responsible for achieving annual revenue targets to enabling the sales organization.
• Provide inputs for forecasts and demand planning leveraging insights into the target markets as well as customer behavior. Integrate into critical sales campaigns to drive opportunities through the funnel with strategic stakeholders.
• Build relationships with key thought leaders to gather VOC and market needs while staying informed on industry trends and competitive activity.
• Facilitate a seamless communication channel between our business and the sales team while crafting innovative strategies and tools to drive their success.

The essential requirements of the job include:

• Must have ten or more years of professional experience in marketing for diagnostics, life sciences or similar industry . This would include extensive cross functional experience leading global marketing programs, product launch , analytics and sales enablement outcomes and client services.
• Bachelor’s degree at minimum in a scientific discipline , MA or PhD is preferred.
• Eight years of experience in clinical diagnostics commercial marketing, sales and ideally in chemistry, immunoassay, and automation/clinical IT markets.
• In-depth understanding of the IVD industry, FDA , medical laboratory environment, and hospital stakeholders.
• Commercial experience, ideally with a focus on market development, downstream marketing and/or sales.

Travel, Motor Vehicle Record & Physical/Environment Requirements:

• This position is US remote based with up to 25% travel, including both domestic and international locations.
• Occasional requirements include walking, sitting, standing, and handling objects.
• Travel by car and air is necessary, with potential long wait times.

Benefits

Beckman Coulter Diagnostics, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at [Danaher Benefits Info.](https://worklife.alight.com/ah-angular-afirst-web/?orgName=danaher#/web/danaher/cp/preauth-home)

At Beckman Coulter Diagnostics we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.