Sr. Manager, Downstream Marketing - Interventional Spine (IVS) - Hybrid

Overview

We are seeking a dynamic Senior Marketing Manager within our Interventional Spine (IVS) business. This individual will be responsible for driving the annual marketing strategy from development through execution while also leading new product launches. The role requires building strong relationships with customers and collaborating closely with the sales team to deliver impactful results. The ideal candidate will possess exceptional leadership ability, product management skills, demonstrate strategic thinking, and effectively manage multiple direct reports of which some may have direct reports of their own. Success in this position requires comfort in a fast-paced, competitive environment and the ability to balance multiple priorities with excellence. In this role, you will be required to travel up to 30% with some months being heavier than others based on tradeshow activity and customer needs.

This is a hybrid/on-site role with flexibility to WFH twice a week and relocation assistance is available for candidates not already based in the Kalamazoo, MI area.

There are two positions available for this role.

What you will do:

• Lead the team responsible for the portfolio strategy
• Responsible for the annual marketing plan: its creation and execution
• Challenge team to employ appropriate segmentation, targeting and positioning methods
• Identify opportunities to modify pricing strategy based on market conditions and product lifecycle
• Understand P&L
• Develop key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders
• Establish metrics to determine if marketing objectives have been effective in driving customer engagement
• Identify and implement breakthrough solutions across cross-functional teams, demonstrating business influence
• Lead a team of professionals: develop employees, which includes hiring, communicating company policies, coaching, developing and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures
• Responsible and accountable for actions promoting an environment that fosters personal growth and development

What you will do:

Required:

• Bachelor’s degree required
• 10+ years of work experience required

Preferred:

• MBA preferred
• 7+ years medical device or marketing/sales experience preferred
• 4+ years of people management experience preferred
• Excellent presentation and interpersonal communications skills