Job Description
Sr. Marketing Manager, Enteric and HAI
The
Sr. Marketing Manager, Enteric and HAI is a key strategic role within Advanced Diagnostics (ADx), responsible for shaping market development, positioning, and go-to-market execution for the Enteric and Healthcare-Associated Infection portfolio. This role operates at the intersection of
customer insight, clinical relevance, and commercial strategy , ensuring ADx solutions resonate with customers and drive meaningful adoption across priority markets.
Reporting to the
Global MDx Marketing Director , this role leads global marketing initiatives for the Enteric and HAI portfolio, supports campaign development, and helps strengthen execution across regions. The Sr. Marketing Manager plays a central role in driving awareness, adoption, and growth by translating market needs, customer insights, and portfolio priorities into compelling strategies, messaging, and programs.
Responsibilities:
- Defines, evolves, and communicates the global marketing strategy for Enteric and HAI , informed by market trends, customer needs, competitive dynamics, and portfolio priorities.
- Owns portfolio planning and execution for Enteric and HAI, including strategic priorities, annual marketing plans, launch readiness, and downstream commercialization support.
- Partners closely with regional marketing and commercial teams to align global strategy with local market needs, enabling strong execution and adoption across priority geographies.
- Develops differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, and economic value of the Enteric and HAI portfolio.
- Supports global campaigns, market development initiatives, and customer engagement programs to build awareness and accelerate growth in Enteric and HAI testing markets.
- Collaborates across Medical Affairs, Market Access, Public Health, Product Management, R &D, and Commercial teams to ensure aligned execution and strong cross-functional partnership.
- Leads development of marketing tools and programs such as campaign assets, sales enablement materials, customer-facing content, webinars, and portfolio playbooks.
- Provides strategic input into portfolio strategy, business cases, and annual strategic reviews , using market data and customer insights to identify growth opportunities and priorities.
- Monitors market trends, competitive activity, and customer needs across Enteric and HAI to inform strategy, positioning, and execution decisions.
- Measures and reports on business and marketing performance , including campaign impact, portfolio growth, and key performance indicators, and recommends actions to improve results.
- Builds strong collaborative relationships across functions and regions , acting as a trusted marketing partner to help drive focus, alignment, and execution.
- Adheres to all company policies, procedures, and business ethics standards , ensuring compliance and integrity across all marketing activities.
Knowledge, Skills and Abilities
- Creative, energetic and dedicated to the science and art of Marketing
- An empathetic, servant leader that inspires and seeks regional buy-in to global strategy, brand goals and marketing activities.
- Visionary in approach, who seeks to learn from regions and functions, with a desire to over deliver to stakeholder expectations best-in-class marketing
- Willingness and ability to work independently and autonomously
- Strategic thinking and implementation skills; analytical skills with the ability to translate insights into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute and deliver results.
- Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
- Excellent presentation and communication skills - written and oral - for a wide variety of audiences.
- Excellent interpersonal skills, ability to develop strong relationships with cross-functional colleagues, team members, customers, and potential or existing business partners.
- Leadership presence with ability to utilize organizational channels, comfortable with complex and matrixed-team environments.
- Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
- Flexibility to travel globally to regions and customer sites at least 20% of the time
Qualifications:
- Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, or Business.
Advanced degree (Master’s, PhD, PharmD, MD) or MBA preferred.
- 5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences , with demonstrated success in commercialization, portfolio strategy, and brand leadership.
- Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred , including demonstrated ability to engage credibly with customers, laboratorians, scientific stakeholders, and cross-functional partners.
- Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials, including customer messaging, campaign content, sales tools, and portfolio support materials.
- Solid understanding of regulated healthcare environments , including promotional vs. non‑promotional boundaries, medical review processes, and compliance standards.
- Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer‑focused marketing strategies that drive adoption and trust.
- Experience working across global or multi‑regional markets , incorporating local clinical practices, regulatory considerations, and customer needs.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit _https://bd.com/careers_.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA MD - Sparks - 7 Loveton Circle
Additional Locations
DEU Heidelberg - Tullastrasse
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "_Our Commitment to You_."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
$134,100.00 - $214,500.00 USD Annual
