Senior Regional Business Director – West Region

Overview:

The Senior Regional Business Director is accountable for achieving all regional sales objectives for Coherus Oncology commercial products in a compliant and ethical manner. This leader will build, develop, and lead a high-performing team of Oncology Account Managers, with a strong emphasis on recruiting diverse talent and fostering an inclusive, high-engagement culture.

A critical component of this role is elevating the team’s clinical selling proficiency and precision in HCP targeting, ensuring that engagements are highly relevant, data-driven, and tailored to patient needs—particularly within complex oncology settings, including rare cancers.

This individual will drive strategic execution across community oncology practices, academic centers, and IDNs, guiding the team to effectively translate clinical data into meaningful, compliant customer interactions while optimizing reach and impact across priority HCP segments.

Responsibilities:

• Identify and assess oncology market trends, including emerging therapies, rare cancer opportunities, and evolving treatment paradigms.
• Partner with the EVP of Sales to establish regional sales and profitability goals aligned with the broader oncology strategy.
• Achieve or exceed regional performance objectives across a diverse oncology portfolio, including therapies for rare and specialized patient populations.

Clinical Selling & Field Excellence:

• Lead and coach the team to achieve best-in-class clinical selling capabilities, ensuring deep understanding of oncology data, mechanisms of action, and treatment pathways.
• Drive consistent execution of evidence-based, patient-centric conversations with HCPs, including those managing rare cancers and complex cases.
• Ensure the team can effectively translate clinical and health economic data into impactful, compliant value propositions.

HCP Targeting & Account Strategy:

• Establish and reinforce disciplined HCP targeting and segmentation strategies, focusing on high-opportunity providers, centers of excellence, and key decision-makers.
• Leverage data and insights to refine call planning, territory alignment, and engagement strategies to maximize access and impact.
• Guide Oncology Account Managers in prioritizing accounts based on clinical relevance, patient populations (including rare cancers), and access dynamics.

Execution & Resource Optimization:

• Lead the formation and execution of regional sales strategies grounded in data, clinical insight, and market opportunity.
• Optimize use of company resources, including all cross functional partners, patient support services, reimbursement tools, and executive engagement.
• Manage regional budgets and deploy resources (financial and human capital) to maximize return on investment.

Leadership & Culture:

• Build and sustain a culture of performance, accountability, compliance, and inclusion.
• Coach, develop, and retain top oncology talent, with a focus on elevating both business and clinical acumen.
• Set clear expectations and performance standards tied to both outcomes and capability development (e.g., clinical selling excellence, targeting precision).

Strategic Contributions:

• Field compensation planning aligned to oncology market dynamics
• KOL and regional opinion leader development, including rare cancer expertise
• Goal-setting, account targeting, and segmentation frameworks
• CRM optimization to support targeting and field execution insights
• Collaboration with Sales Operations to refine oncology go-to-market models

Qualifications:

• Bachelor’s Degree required; MBA or advanced degree (life sciences preferred)
• 10+ years in the pharmaceutical/biotech industry, with significant oncology sales experience
• Minimum 5 years of field sales leadership experience, preferably leading oncology teams
• Demonstrated success developing teams with strong clinical selling acumen and HCP targeting discipline
• Experience in oncology markets, including rare cancers, specialty therapeutics, and/or biologics
• Proven track record of launching oncology products, particularly in complex or specialty settings
• Strong understanding of oncology distribution models (buy-and-bill, specialty pharmacy, specialty distribution)
• Deep understanding of oncology clinical landscape and treatment decision drivers
• Strong analytical, strategic thinking, communication, and leadership skills
• Demonstrated ability to build inclusive, high-performing teams in dynamic environments
• Effective cross-functional collaborator across sales, marketing, market access, medical, and executive leadership
• Ability to operate with agility and accountability in a fast-paced, growth-oriented environment

Additional Leadership Expectations:

• Champion patient-centric care, particularly for underserved and rare cancer populations
• Drive continuous improvement in field execution excellence, clinical competence, and targeting effectiveness
• Foster innovation, adaptability, and inclusivity across the organization