Job Description
At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.
We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come.
As a Senior Product Manager, HIV Prevention HCP Marketing, the selected candidate will support and execute both Branded and PrEP education tactics focused on reaching and engaging Health Care Providers (HCPs) that prescribe PrEP. This Senior Product Manager will report directly to the Executive Director, HIV Prevention Marketing. This role will sit in Foster City, CA.
Key Responsibilities:
- Support and manage key tactical executions related to US HIV Prevention/PrEP HCP initiatives, including Branded tactics as well as Unbranded PrEP education tactics
- Develop and implement content and messaging directed towards HCPs in preparation for an anticipated launch
- Demonstrate proficiency in traditional and innovative marketing channels, including digital, print, omnichannel, etc. and support the execution of creative assets development across these channels.
- Help lead the development of HCP tactics according to overall business strategy and within agreed upon budgets.
- Work collaboratively with cross functional partners throughout development of tactics, help solve business problems and create efficiencies across HCP efforts and the broader PrEP portfolio.
- Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget.
- Gain approval for marketing materials through internal review process to ensure marketing activities are in compliance with medical, regulatory and legal requirements.
- Develop and deliver presentations to a range of internal stakeholders and external audiences
- ~20% travel required
Basic Qualifications:
- 8+ Years with BS/BA
OR
- 6+ Years with MS/MA or MBA
Preferred Qualifications:
- Bachelor’s degree in marketing or related field and eight years of work experience or Masters' degree and six years of work experience.
- A minimum of 3 years in product marketing or advertising focused on Consumers or patients.
- Strong familiarity with marketing fundamentals, promotional strategy, and commercial policies and practices.
- Previous experience in marketing, market research and/or advertising/communications agency experience desired.
- Possess strong interpersonal skills with ability to collaborate effectively and drive consensus among internal and external cross-functional partners
- Demonstrate project management skills, tactical development, planning, execution, and prioritization among competing business needs.
- Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required.
- Ability to think critically through complex business problems, offer solutions and clear point of view.
- Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.
- Proficient in budget and timeline management
- Thrives in a fast-paced, dynamic environment
- Listens carefully to other points of view and is able to adapt style and content based on audience
- Comfort with discussing HIV/HIV Prevention category, including topics related to sex and sexual identity.
People Leader Accountabilities
- Create Inclusion by demonstrating the business value of diverse and inclusive teams and embedding equity and respect into day to day people management practices.
- Develop Talent by understanding team members skills experience aspirations and potential and providing coaching feedback and development opportunities.
- Empower Teams by connecting team goals to organizational purpose removing barriers to execution and enabling cross functional collaboration.
