Job Description
As a Senior Product Manager, HIV Prevention DTC Marketing, the selected candidate will support and execute both Branded and PrEP education tactics focused on reaching and engaging Individuals that need or want PrEP. This Senior Product Manager will report directly to the Senior Director, HIV Prevention DTC Marketing. This role will sit in Foster City, CA.
Job Responsibilities:
- Support and manage key tactical executions related to US HIV Prevention/PrEP Consumer initiatives, including online and offline Branded tactics as well as Unbranded PrEP education tactics.
- Develop and implement content and messaging directed towards diverse Consumer groups, including men who have sex with men, cis-gender women and transgender individuals across different race and ethnicities.
- Demonstrate proficiency in traditional and innovative marketing channels, including TV, digital, audio, social media, print, point-of-care, out-of-home and CRM and support the execution of creative assets development across these channels.
- Help lead the development of Consumer tactics according to overall business strategy and within agreed upon budgets.
- Work collaboratively with cross functional partners throughout development of tactics, help solve business problems and create efficiencies across DTC efforts.
- Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget.
- Gain approval for marketing materials through internal review process to ensure marketing activities are in compliance with medical, regulatory and legal requirements.
- Develop and deliver presentations to a range of internal stakeholders and external audiences
- ~20% travel required
Basic Qualifications:
Bachelor's Degree and Eight Years’ Experience
OR
Masters' Degree and Six Years’ Experience
Preferred Qualifications
- Bachelor’s degree in marketing or related field and eight years of work experience or Masters' degree and six years of work experience.
- A minimum of 3 years in product marketing or advertising focused on Consumers or patients.
- Strong familiarity with marketing fundamentals, promotional strategy, and commercial policies and practices.
- Previous experience in marketing, market research and/or advertising/communications agency experience desired.
- Possess strong interpersonal skills with ability to collaborate effectively and drive consensus among internal and external cross-functional partners
- Demonstrate project management skills, tactical development, planning, execution, and prioritization among competing business needs.
- Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required.
- Ability to think critically through complex business problems, offer solutions and clear point of view.
- Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials.
- Proficient in budget and timeline management
- Thrives in a fast-paced, dynamic environment
- Listens carefully to other points of view and is able to adapt style and content based on audience
- Comfort with discussing HIV/HIV Prevention category, including topics related to sex and sexual identity.
People Leader Accountabilities
- Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
- Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.
- Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
