Senior Product Manager, Growth - Web & E-commerce

About the role

10x Genomics makes products that enable researchers to answer biology's hardest and most elusive questions. Our web experience is how the global research community discovers our products, evaluates them, and ultimately buys, and we are seeking a Senior Product Manager to lead the continuous evolution of that experience end-to-end. This role is built for a product leader who blends strong web product craft and UX judgment with the technical fluency to shape how our site captures, structures, and hands off customer data to the systems behind it. You will partner closely with engineering and commercial leaders to launch intuitive, self-service web solutions that delight users and drive pipeline. You will also shape how the web platform connects into marketing automation platforms, CRM, CDPs, and the broader stack so that web behavior translates cleanly into qualified demand.

What You'll Be Doing

• Own the product strategy for our customer-facing web platform, transforming complex scientific purchasing journeys into intuitive, self-service experiences across discovery, lead capture, quoting, and re-ordering.
• Define how the web experience captures customer intent and identity, including forms, profiling, event instrumentation, consent and privacy controls, and lead scoring signals, so that high-fidelity lead and behavioral data flows cleanly into marketing automation, CRM, and the broader marketing and sales stack.
• Lead the design and delivery of new web experiences alongside maturing existing ones, making sharp UX calls, partnering closely with design and engineering, and shipping a steady cadence of releases that move both new acquisition and existing customer expansion.
• Build the connective tissue between web and the downstream stack, shaping lead routing, attribution, and data flow into the demand funnel.
• Turn data into product judgment. Use qualitative research, web analytics, and quantitative metrics to validate ideas, shape roadmap priorities, and continuously improve conversion across the journey.
• Act as the central alignment force between engineering and commercial leadership, translating complex business objectives into clear requirements, building consensus, and managing change across stakeholders.