Senior Marketing Manager Industrial Microbiology

About the role:

Role will be based in Sparks, MD - Hybrid min 3 days in office

Are you ready to take your marketing career to the next level? Becton, Dickinson and Company (BD) is seeking an individual with a strong track record of ambition and dedication to join our team as the Senior Manager within our microbiology business. Further, this role will be the key partner to enable North American Sales teams in the deployment of marketing strategies. This is a unique opportunity to contribute to the growth of a world-class company that is dedicated to improving healthcare outcomes.

As the Senior Manager, you will be responsible for leading the Industrial microbiology business offerings that are used by pharmaceutical and other industrial customers. The ideal candidate has experience in both developing strategic plans and executing tactical programs that deliver on those goals.

Key responsibilities will include:

• Define, build, and activate Go-to-Market strategies to expand market penetration and category share.
• Leverage market and customer insights to define the US Region market strategy, including pricing, positioning, distribution and promotion to drive the overall success of the business.
• Monitor performance metrics and adjust strategies accordingly.
• Develop and implement comprehensive marketing communications plans aligned to business objectives.
• Drive excitement and clear communication with relevant field sales, channel partners and national accounts leaders.
• Collaborate closely with cross-functional teams to ensure alignment of marketing efforts with overall business strategy.
• Work with global teams to ensure product messaging is credible, motivating and current in support of business objectives.

About you:

To thrive in this role, you’ll need strong organizational skills and the ability to create clear, compelling messaging. Excellent communication and the capacity to juggle multiple priorities in a fast-paced environment are key.

Success also depends on market insight, learning agility, and business acumen to turn complex ideas into customer-focused strategies. A customer-first mindset, critical thinking, and problem-solving will help you anticipate challenges and deliver impactful solutions.

Education and experience required:

• Bachelor's degree required; Master's degree preferred.
• Minimum of 5 years of relevant Life Science marketing or a combination of relevant marketing and sales experience.
• Possess a strong understanding of marketing principles and strategy
• Demonstrated experience in collaborating and supporting sales professionals
• Proven ability to define, build and activate GTM strategies
• Must possess strong market and product insight, and business acumen to translate complex concepts into customer-focused strategies
• Must reside near Spark, MD

Education and experience preferred:

• Master’s Degree
• Medical device experience
• Knowledge of diagnostic and lab customers

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.