About This Role
The Senior Manager, Lupus Market Access Strategy is accountable for shaping and executing the US payer and reimbursement strategy for future lupus launches. This role owns the translation of brand ambition into actionable access strategy and payer-facing marketing execution, ensuring that pricing, evidence, reimbursement, and channel tactics collectively enable optimal patient access.
With support from the Market Access Strategy Lead, the Senior Manager serves as a strategic and operational leader, shaping access direction while also driving the development, approval, and deployment of payer and reimbursement marketing initiatives across commercial and government channels.
What You’ll Do
- Drive market access launch strategy as well as development and execution of payer and reimbursement marketing initiatives
- Ensure alignment and coordination of Market Access & Reimbursement strategies across both commercial and government payers with US brand/commercial partners
- Liaise with Global Value & Access / HEOR teams and US Brand teams to build payer value narrative and messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs
- Collaborate with National/Regional/Trade Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and training programs
- Develop strategies and frameworks for access and reimbursement engagement with providers and other key contacts within our provider customer base
- Develop and deliver appropriate pre- and post-launch payer and channel resources (e.g. DSA, PIE, Economic/BOI Considerations, BIM, PVP and pull-through resources)
- Own the medical, legal, and regulatory approval (Promotional Review Committee/PRC) of all payer and reimbursement marketing tactics
- Manage our vendor agency of record to ensure fulfillment and execution of projects and tactics within budget
- Lead the annual brand planning process for access and reimbursement activities
- Partner closely with Business Insights & Analytics, HCP Marketing, Patient Marketing, and Lupus Franchise leadership to monitor the progress of the various initiatives and adjust execution plan appropriately
- Lead field input sessions to collect feedback from field-based account and reimbursement teams to continuously align marketing materials with key customer feedback and strategic priorities
- Partner with data analytics for targeting, pull through and opportunities to maximize engagements
Who You Are
You are a strategic thinker who loves working collaboratively across the business to design and execute solutions to complex business challenges. You are an engaging communicator who can craft a strong story and deliver it in a compelling way. You are adept at influencing without direct authority.
Required Qualifications
- BA, BS required, MBA preferred
- 5+ years of pharmaceutical, biopharma industry experience, including direct responsibility for marketing activities, ideally for payers
- Demonstrated understanding of payer market dynamics as it relates to commercialization, pricing, specialty distribution and overall access for subcutaneous / specialty pharmacy medicines
- Ability to complete quantitative and qualitative analyses of complex strategic initiatives
- Experience in developing tools and tactics applicable to US payer markets and customers
- Strong sense of professionalism, accountability and urgency for defined areas of responsibility
- Strong project management skills with the ability to independently drive projects forward to meet budgets and timelines
- Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., payer account team, sales, marketing, advocacy)
- Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
- Experience managing multiple demands and priorities on time and under business constraints
Preferred Skills
- Lupus payer and channel marketing experience strongly preferred
