Who we want:
As our Senior Manager, Digital Marketing, you will be responsible for the strategic oversight, development and continuous improvement of digital marketing platforms and strategies for the Instruments Division. You will ensure advocacy of divisional goals and needs to the broader enterprise technology strategy to enhance digital customer experiences and drive divisional growth. Additionally, you will serve as a bridge between the Instruments Division and various internal stakeholders, including global Marketing Communications, Collateral Management stakeholders, Corporate Marketing Operations and IT as that partnership is critical.
This is a hybrid role and as such is defined as the ability to go into the 1941 Stryker Way office once a week for key meetings and activities as needed.
- Set the strategy and lead the execution of global digital marketing initiatives to meet divisional and business unit objectives in alignment with annual marketing plans.
- Define a Marketing Operations strategy that enables efficient workflows, simplifies over-engineered processes and institutes a customer-first mindset.
- Serve as a key contributor to develop and drive the company-wide technology roadmap, participating in digital workstreams, to better support marketing and sales functions.
- Serve as liaison for digital marketing initiatives, programs and projects on behalf of the division.
- Develop effective mechanisms for reviewing measurements and assessing progress, implementing new processes to improve efficiency and agility to better serve business needs, globally.
- Act as brand steward, ensuring all work complies with brand guidelines, and upholds communication strategy
- As needed, manage high-level relationships with consultants, agencies and vendors.
- Manage the digital cost center within the Communications budget.
- Lead strategic workforce planning, hiring, coaching communicating and enforcing company policies within the Digital Marketing Operations function
- Set clear goals, provide regular feedback and conduct performance evaluations, driving career discussions and implementing development plans that expand competencies.
What you need:
Required:
- Bachelor’s degree in any field is required for this position.
- 10+ years in digital, marketing, communications is needed for this role.
- 4+ years of experience driving multiple projects simultaneously.
- 4+ years of experience with Adobe products including Creative Suite, AEM and Workfront is preferred.
- 4+ years of experience using quantitative and analytical skills and the ability to analyze and measure success.
Preferred:
- Prior people leader experience is strongly preferred.
- Experience working in a decentralized environment is a plus.
- Ability to deliver under tight deadlines and adapt quickly to change.
- Expertise in Marketo, SharePoint 365, MS Office, Zoom, Teams.
