Senior Director, Opinion Leader Programming HIV Treatment

Job Description

The Senior Director, Opinion Leader Programming HIV Treatment, will report directly to the Executive Director of Franchise Marketing for the HIV business unit. In this role, you are expected to have an impact across the continuum of care of HIV Treatment, ultimately contributing to the ~$13B HIV BU driven by Biktarvy. The successful candidate will be a strategic leader who is an expert in insight generation and synthesis, driving KOL/account strategy and management for marketing while supporting the broader Gilead organization and upholding high execution standards, especially for key initiatives like speaker's bureau, advisory boards, conference debriefs and the opinion leader data base. Utilize strong leadership skills with the ability to set a vision, foster new thinking, manage change, uphold a compliance mindset, collaborate seamlessly with a diverse set of stakeholders (both internal and external), and lead and influence others. The Senior Director will be responsible for significant budget oversight and management of key agency partnerships. Additionally, they will partner closely across marketing and medical functions, various cross-functional stakeholders, and external vendors to implement OLP strategies and tactics.

Essential Duties and Job Functions:

• Contribute to the long- and short-term US HIV treatment brand strategies and plan of action
• Partner with PrEP OLP Team to ensure synergies across OL Engagement
• Develop the OLP strategic and tactical plan
• Provide strategic oversight and management of key initiatives and activities: speaker bureau, advisory boards, conference debriefs, OL mapping/database, account management, and OL generated content
• Monitor the complete HIV Landscape and identify areas of opportunity to support brand strategies
• Effectively translates scientific, clinical, epidemiological, and research insights into actionable commercial ideas and activities
• Establish and maintain relationships with key opinion leaders, key accounts, and medical associations
• Collaborates with the treatment, prevention, and franchise marketing teams, medical teams, and sales leadership to ensure a coordinated and appropriate approach to maximize effectiveness
• Lead and/or serve as a key commercial member on cross-functional initiatives, often with high visibility within the organization
• Provides innovative thinking, clear communication, and is effective in change management
• Support navigating marketing materials through internal review processes to ensure projects comply with all regulatory and legal requirements
• Establish appropriate procedures, systems, metrics, and infrastructures for the OLP team
• Responsible for synthesizing the OLP department budget, articulate tradeoffs across brands and priorities, proactively identify risks, and bring forward clear recommendations or decision points
• Design and deliver effective presentations to a range of internal stakeholders and external audiences
• Coach, develop, and manage direct reports
• Identify and engage key agency partnerships to support OLP efforts
• Ensure compliance with all relevant laws, regulations, and policies

Background Knowledge and Skills:

• A high performing marketing leader with the ability to set a vision and cultivate a high-performance culture and lead diverse teams
• Strategic thinker who has a strong track record of tackling complex business problems and making recommendations while incorporating a diverse set of stakeholder input and feedback
• Strong customer focus and adept at forming and maintaining a collaborative work environment with external OLs and key internal cross-functional partners (e.g., commercial, clinical development, medical affairs, regulatory, compliance, market research, etc.)
• Exceptionally strong interpersonal, verbal communication, and writing skills, including the ability to simplify complex topics
• Demonstrated ability to lead through others, managing a team of highly skilled professionals, while also maintaining visibility for senior leadership
• Listens carefully to others' points of view, adapts style and content based on audience, and seeks to understand others' motivations and needs
• Demonstrated excellence in project management and effectively managing multiple projects/priorities
• Ability to understand and communicate clinical data and high-level science
• Drive consensus thinking and manage conflicts among individuals from a variety of cultures and disciplines
• Direct people management and experience managing highly cross-functional teams or workgroups are preferred
• Track record of successful pharma/ biotech marketing in specialty categories
• Demonstrate an understanding of the pharmaceutical regulatory requirements and impact on developing marketing materials

Basic Qualifications:

14+ Years with BS/BA
OR
12+ Years with MS/MA or MBA

Preferred Qualifications:

• MBA in marketing or related fields preferred
• 10+ years of experience.
• A Bachelor’s degree in marketing or related fields is required.
• Advanced experience with product lifecycle management is desirable.
• An advanced science degree such as MD, PharmD, PhD or an advanced business degree such as an MBA is desirable.
• Extensive knowledge and experience in pharmaceutical product life cycle management in a variety of therapeutic areas preferred.
• Prior people management experience required.
• Biopharmaceutical or Pharmaceutical experience preferred.

People Leader Accountabilities

• Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
• Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
• Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.