Job Description
The Product Manager, Global Marketing will support strategic upstream marketing activities across the APM capital systems portfolio. This role will work cross-functionally with engineering, clinical, software, and commercial teams to identify market opportunities, gather customer insights, support roadmap planning, and contribute to commercialization efforts for patient monitoring solutions.
Key Responsibilities
- Support development and execution of upstream marketing strategy across the Hemisphere (HS) platform and APM capital systems portfolio.
- Partner with cross-functional stakeholders to support roadmap planning activities across patient monitoring hardware, software, connectivity, and digital ecosystem initiatives.
- Conduct Voice of Customer (VOC) activities including customer interviews, site visits, workflow assessments, and market research to identify customer needs and market opportunities.
- Translate customer and market insights into product requirements, feature recommendations, and strategic marketing inputs.
- Collaborate closely with R&D, engineering, software, clinical, regulatory, and commercial teams during product development activities.
- Support development of business cases, market assessments, competitive analyses, portfolio recommendations, and strategic planning activities.
- Monitor market trends, competitive activity, emerging technologies, and customer feedback to identify risks and growth opportunities.
- Participate in product definition activities including concept evaluation, customer requirement gathering, and feature prioritization discussions.
- Support commercialization planning and launch readiness efforts in partnership with downstream marketing, regional marketing, and sales enablement teams.
- Participate in customer engagement activities including advisory boards, conferences, customer visits, and key opinion leader interactions.
- Support software, interoperability, connectivity, and digital health ecosystem strategy initiatives.
- Contribute to development of customer-facing messaging, positioning, value propositions, and market education strategies.
- Operate effectively within a global matrix organization and build collaborative relationships across technical, clinical, and commercial functions.
- Support initiatives focused on installed base growth, platform utilization, and customer adoption optimization.
- Contribute to continuous improvement of upstream marketing processes, customer insight generation, and strategic planning rigor.
- Located onsite, not a remote position.
- Willingness and ability to travel up to 30%
- Comfortable working in a collaborative, fast-paced, and team-oriented environment
- This job description is intended to describe the general scope and primary responsibilities of the role and is not intended to represent a comprehensive list of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future. As business priorities evolve, the individual may be expected to lead or support additional initiatives aligned with organizational and strategic objectives.
Required Qualifications
- Bachelor’s degree required; MBA preferred.
- 6–10+ years of product management or upstream marketing experience within medical devices, healthcare technology, patient monitoring, or capital equipment.
- Experience operating within cross-functional matrix organizations.
- Strong communication and presentation skills.
- Demonstrated ability to support product development and commercialization efforts.
- Strong analytical, problem-solving, and strategic thinking skills.
- Interest in connected care, digital health, software-enabled platforms, and healthcare innovation.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or/ required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
