Overview
PfizerForAll is Pfizer’s consumer-facing digital platform, delivering exceptional experiences that make it easier for patients to understand, access and manage Pfizer medicines and health resources all in one place. The Brand Marketing & Standards team is responsible for stewarding campaigns and communications across therapeutic areas for this important consumer resource.
The Pfizer Brand Marketing Director will play a pivotal role in driving go-to-market strategies and promotional plans for key therapeutic areas for PfizerForAll. This role ensures that Pfizer branded experiences, campaigns and capabilities are delivered with speed, quality and compliance – connecting patients to the Pfizer and partner resources they need with ease, delivering against key KPIs and business goals set by product teams and growing overall Pfizer brand equity and trust.
This is a highly cross-functional, hands-on role where you will be leading key TA go-to-market plans that bridge marketing, digital products, innovation and operations - executing on commercial priorities by delivering a clear consumer experience across paid, owned, earned and shared channels.
We are seeking an innovative, inspiring and customer focused colleague who has stewarded leading consumer brands, launched compelling creative and stories, and delivered on the results that matter.
KEY RESPONSIBILITIES
Business Delivery & Partnership
- Serve as integrated CMO lead for Pfizer branded experiences. Conduct intake from product marketers on their business challenge/objectives, budget, audience prioritization and insights for new integrated therapeutic area experience.
- Be accountable to the business for achieving aligned campaign KPIs, executing to budget and delivering ongoing updates on performance against KPIs at critical milestones in campaigns
- Serve as the central leader and point of contact in achieving KPIs by organizing and driving an integrated delivery team, continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices
Campaign, Platform & Roadmap
- In partnership with Media team, ensure ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles
- Define and execute the integrated go-to-market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas
- Take ownership of the creative brief and managing the agency partnership to deliver against the integrated go-to-market plan
- Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem, including top 5% of ads within the System1 database, statistically significant increase over baseline for high value actions and 30% more efficient impact of media
Operational Excellence & Cross Functional Integration
- Provide financial stewardship and budget management on behalf of Business Units, ensuring resources are allocated effectively to maximize ROI.
- Partner with TA leadership and business units to identify growth opportunities, refine positioning, and influence investment decisions for PfizerForAll properties
- Serve as center spoke for execution by managing cross-functional delivery teams and agency partners, including RC, ensuring excellence in creative, production, and operational delivery
- Advance key marketing capabilities, including omnichannel strategy, performance marketing, customer experience design, and data-driven insights
- Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices, and disruptive ideas
QUALIFICATIONS
- Bachelor’s degree required; advanced degree (MBA, Master’s) preferred
- A minimum 8+ years of experience in marketing, commercial strategy, or go-to-market leadership within a matrixed organization
- Expert ability to manage multiple complex projects with competing priorities in a highly regulated environment
- Strong financial stewardship skills, including budget ownership and resource allocation
- Demonstrated ability to influence and collaborate across senior leadership and cross-functional teams
- Proven track record of inspiring and engaging agency and creative teams to deliver breakthrough creative that drives brand and business impact
- Fluency in paid, owned, earned and shared strategies and journey based planning
- Excellent oral and written communication skills; executive presence and stakeholder management capabilities
- Strong quantitative background, which may include data management, analytics, market research, performance marketing, dashboard management, etc.
- Deep understanding of global regulatory and compliance frameworks relevant to marketing and product launches
- Proficiency in Microsoft applications and familiarity with marketing technology platforms.
- Experience leading integrated marketing strategies across omnichannel ecosystems
- Track record of driving operational excellence and change management in large-scale initiatives
- Certification or experience in operational excellence methodologies (e.g., Lean, Six Sigma)
- Ability to scan external markets for trends and innovation, applying insights to Pfizer’s strategies
- Demonstrated agility and adaptability in dynamic business environments
- Strong analytical skills for data interpretation, KPI tracking, and performance optimization
- Passion for innovation and improving patient outcomes through strategic marketing
