Patient Analytics and Lifecycle Marketing, Director

Responsibilities

What Impact Will I Make?

At Glaukos, you'll play a critical role in shaping how patients and customers engage with our innovative eye care solutions. As the Director, CRM & Lifecycle Marketing, you'll drive measurable business outcomes through sophisticated segmentation, personalization, lifecycle marketing, and performance optimization strategies that enhance customer experiences and accelerate growth.

In this highly visible leadership role, you'll partner across Marketing, Analytics, Technology, Commercial, Product, and Customer Success teams to transform data into actionable insights, build high-performing customer journeys, and foster a culture of experimentation and continuous improvement. Your work will directly influence engagement, conversion, retention, and lifetime value while advancing Glaukos' mission to improve patient outcomes through innovation.

What Will You Do?

• Develop and execute lifecycle marketing and CRM strategies that increase engagement, retention, conversion, customer lifetime value, and revenue impact.
• Design audience segmentation and personalization frameworks using behavioral, transactional, and demographic data to create more relevant customer experiences.
• Lead the strategy and execution of multi-channel campaigns across email, SMS, paid media, and other digital marketing channels.
• Drive a test-and-learn culture through A/B testing, multivariate testing, incrementality measurement, and continuous optimization.
• Establish performance measurement frameworks, dashboards, and attribution models that clearly demonstrate marketing effectiveness and ROI.
• Partner with Analytics and Technology teams to build audience pipelines, enhance data quality, and scale marketing automation capabilities.
• Translate complex data into actionable business recommendations and executive-level insights that influence decision-making.
• Ensure compliance with privacy regulations, data governance standards, and marketing attribution best practices.
• Collaborate cross-functionally to align marketing initiatives with business priorities and customer needs.
• Lead, develop, and inspire high-performing teams while effectively managing agency and technology vendor partnerships.

How Will I Get There?

• Bachelor's degree in Marketing, Business, Analytics, Data Science, or a related field.
• 12+ years of experience in lifecycle marketing, CRM, customer engagement, performance marketing, or related disciplines, with a proven track record of building and scaling programs that deliver measurable business impact.
• Expertise with CRM and marketing automation platforms such as Salesforce Marketing Cloud, HubSpot, Braze, or similar technologies.
• Strong analytical capabilities, including experience with SQL, business intelligence platforms (Tableau, Power BI, Looker, or similar), marketing analytics, data warehouse environments, and performance reporting.
• Deep experience in audience segmentation, personalization, customer journey orchestration, remarketing, re-engagement strategies, and campaign optimization across paid and owned channels.
• Advanced knowledge of experimentation methodologies, including A/B testing, multivariate testing, incrementality testing, statistical analysis, and marketing measurement frameworks.
• Strong understanding of customer data management, attribution, identity resolution, Customer Data Platforms (CDPs), and privacy regulations including GDPR, CCPA, and CAN-SPAM.
• Demonstrated ability to translate complex data into clear business recommendations, influence executive stakeholders, and lead cross-functional initiatives.
• Experience managing agency relationships, technology vendors, and external partners while successfully leading, coaching, and developing high-performing teams.
• Additional experience with machine learning-driven segmentation, predictive modeling, propensity scoring, connected TV, programmatic advertising, email development/quality assurance, or customer-focused environments such as healthcare, medical device, pharmaceutical, SaaS, e-commerce, or subscription-based businesses is highly valued.

#GKOSUS

COMPENSATION

We believe great talent deserves great rewards. The base salary range for this position reflects a good-faith estimate of what we reasonably expect to pay for this role at the time of posting. Actual compensation will be based on a variety of factors, including but not limited to the specific role, candidate’s relevant knowledge and experience, education, skills, internal equity, and geographic location. In addition, all full-time employees are eligible to participate in short term incentive opportunities (bonus or commission), RSU grants, Employee Stock Purchase Plan (ESPP) and a comprehensive suite of benefits designed to support health, happiness, and growth—inside and outside of work.

About Us

Generous. Innovative. Leadership-driven. Family-oriented. Socially responsible.

Founded in 1998, Glaukos Corporation is an ophthalmic pharmaceutical and medical technology company focused on developing and commercializing novel therapies for the treatment of glaucoma, corneal disorders, and retinal diseases.

Our mission at Glaukos is to truly transform vision by pioneering novel, dropless therapies that can meaningfully advance the standard of care and improve the lives of patients suffering from chronic, sight-threatening eye diseases.

Innovation is at the core of everything we do, and we are resolute in our commitment to challenge conventional thinking with new treatment alternatives that are supported by real science, robust clinical evidence, and an unrelenting focus on patients.

Our constant pursuit of game-changing technologies that disrupt legacy treatment paradigms is encapsulated in the Glaukos mantra “We’ll Go First,” which articulates our willingness to take chances, our determination to forge new ground, and our commitment to continuous improvement in all that we do.

Our company completed an initial public offering in June of 2015, and our shares are traded on the New York Stock Exchange under the ticker symbol “GKOS”. Our global headquarters is in Aliso Viejo, California with additional locations in San Clemente, California, and Burlington, Massachusetts.

Glaukos Corporation is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

All offers of employment are contingent upon the successful completion of a background check, including successfully passing a drug screen, based on the position and local regulations.