Regional Product Manager, North America
Position Summary & Scope
The Regional Product Manager, North America is responsible for driving the commercial success, growth, lifecycle management, and customer adoption of the PDX product portfolio across the United States and Canada. Serving as the regional business owner for assigned products, this role translates global strategy into regional execution, ensuring alignment with customer needs, market dynamics, reimbursement considerations, and commercial objectives.
Partnering closely with Global Product Management, Commercial Leadership, Regional Marketing, Medical & Scientific Affairs, Market Access, Supply Chain, Regulatory Affairs, Quality, Technical Support, and Field Applications, the Regional Product Manager drives revenue growth, market share expansion, and customer satisfaction. The role combines strategic product leadership with operational execution, including product launches, portfolio optimization, customer engagement, field enablement, and commercialization initiatives.
The Regional Product Manager leads complex cross-functional initiatives, influences senior stakeholders, and identifies opportunities to accelerate growth, increase product adoption, and improve portfolio performance across North America.
Key Responsibilities
Portfolio Strategy & Product Management
- Develop and execute North American product strategies aligned with global business objectives and regional market needs.
- Own regional portfolio performance, including revenue growth, market share, profitability, and customer adoption metrics.
- Drive lifecycle management activities, including product launches, line extensions, portfolio optimization, and end-of-life planning.
- Identify market opportunities, competitive threats, reimbursement trends, unmet customer needs, and emerging industry developments.
- Develop business cases and growth plans to support investment decisions and commercial priorities.
Commercial Leadership
- Partner with North American commercial leadership to develop and execute growth strategies.
- Define regional specific product positioning, value propositions, pricing recommendations, and go-to-market plans.
- Support strategic account planning and customer engagement initiatives, including key health systems, integrated delivery networks (IDNs), academic medical centers, national reference laboratories, and community laboratory networks.
- Analyze market, customer, and financial data to identify opportunities and drive business performance.
- Monitor key performance indicators and recommend corrective actions when needed.
Product Launch & Commercialization
- Lead regional execution of product launches and commercialization initiatives across the United States and Canada.
- Coordinate launch readiness activities across sales, marketing, supply chain, regulatory, quality, market access, and customer support functions.
- Develop regional launch plans, customer communication strategies, and adoption programs.
- Track launch success metrics and implement actions to accelerate market uptake.
Customer & Market Engagement
- Act as a key customer-facing representative for the assigned portfolio across North America.
- Gather and translate customer insights into actionable business recommendations.
- Support customer onboarding, implementation, validation, and workflow optimization initiatives.
- Participate in customer meetings, advisory boards, congresses, webinars, and educational programs.
- Build strong relationships with key opinion leaders (KOLs), strategic customers, professional societies, and industry stakeholders.
Field Enablement & Training
- Develop and deliver product, workflow, and competitive training programs for North America commercial and support teams.
- Create and maintain sales tools, training materials, FAQs, and customer-facing resources.
- Ensure field teams are equipped with the knowledge and resources necessary to effectively position and support the portfolio.
- Support product demonstrations, evaluations, and customer implementation activities.
Operational Excellence
- Partner with Supply Chain and Operations to support product availability, allocations, forecasting, inventory management, and supply continuity.
- Coordinate customer communications related to product availability, launches, and issue resolution.
- Support complaint escalation management and product-related investigations in compliance with Quality Management System requirements.
- Collaborate with Regulatory Affairs and Quality to ensure compliance with FDA, Health Canada, and applicable healthcare regulations.
- Drive continuous improvement initiatives to enhance customer experience and operational efficiency.
Cross-Functional Leadership
- Lead cross-functional teams to deliver strategic business objectives.
- Influence regional and global stakeholders to align priorities and achieve business goals.
- Serve as the North American liaison between Global Product Management and commercial organizations.
- Contribute to annual operating plans, forecasting, strategic business reviews, and long-range planning activities.
Keys to Success
Education
- Bachelor’s degree in Life Sciences, Clinical Diagnostics, Biotechnology, Marketing, Business Administration, or related field required.
- MBA, advanced scientific degree, or equivalent business experience preferred.
Experience
- 8+ years of experience in product management, product marketing, commercial strategy, sales leadership, or related roles within life sciences, diagnostics, medical devices, or healthcare.
- Demonstrated success managing product portfolios and driving commercial growth.
- Experience launching and commercializing products in the United States and/or Canada.
- Experience working within regulated healthcare, diagnostics, or clinical laboratory environments.
- Knowledge of reimbursement, laboratory economics, and healthcare market dynamics preferred.
- Proven ability to lead complex cross-functional initiatives and influence senior stakeholders.
Knowledge, Skills & Abilities
- Strong strategic thinking and business acumen.
- Advanced product lifecycle management expertise.
- Strong financial, forecasting, and portfolio management skills.
- Excellent project and stakeholder management capabilities.
- Strong analytical and problem-solving skills.
- Exceptional communication, presentation, and influencing abilities.
- Customer-focused mindset with strong relationship-building skills.
- Ability to manage multiple priorities across a complex commercial environment.
- Strong leadership presence and ability to influence without direct authority.
- Proactive, results-oriented, and accountable.
- Must be legally authorized to work in the United States without sponsorship.
- Must be able to pass a comprehensive background check, which includes a drug screening.
