About ImpriMed
ImpriMed is a precision medicine and translational research company advancing personalized cancer treatment through a multi-modal, data-driven platform. Our technology integrates ex vivo drug sensitivity testing on live patient-derived cancer cells with artificial intelligence–based response prediction to generate clinically actionable insights.
Originally established in veterinary oncology, ImpriMed has built one of the world’s largest real-world datasets linking functional drug sensitivity test data, immunophenotyping data, and clinical outcomes. This foundation now supports our expansion into human precision medicine and contract research services (CRO) for pharmaceutical and biotechnology partners. Through our CRO services, we collaborate with drug developers on candidate screening, biomarker discovery, and translational validation using real patient-derived samples. Our platform helps de-risk development decisions by delivering biologically meaningful insights earlier in the development process.
About the Role
We are looking for a detail-oriented and proactive Marketing Associate to support marketing execution across our key business verticals: Veterinary Precision Medicine, Human Precision Medicine, and CRO services.
This role will focus on event marketing, demand generation, email marketing, and marketing analytics. The Marketing Associate will help ensure that our marketing strategies are consistently executed, our target audiences are regularly engaged, and our marketing activities are tracked and optimized over time.
This is a hands-on role ideal for someone who is organized, reliable, and excited to grow in a startup environment while supporting a wide range of marketing initiatives.
Key Responsibilities
-Event Marketing
- Coordinate planning and logistics for conferences, trade shows, webinars, podcasts, sponsored talks, and other industry events.
- Manage event-related details, including registration, timelines, booth materials, shipping, vendor coordination, internal communication, and post-event follow-up.
- Support pre-event and post-event campaigns to drive attendance, capture leads, and nurture prospects.
- Track event performance, including lead generation, engagement, follow-up status, and overall impact.
-Demand Generation & Email Marketing
- Execute email marketing and demand generation campaigns across veterinary, human precision medicine, and CRO audiences.
- Support lead and email list management, including audience segmentation, list organization, data hygiene, campaign targeting, and CRM updates.
- Support audience segmentation, campaign scheduling, content coordination, email testing, deployment, and performance tracking.
- Help maintain a consistent communication cadence with target audiences through newsletters, educational content, event follow-ups, and company updates.
- Support product promotion across digital and offline channels, including email, social media, events, sales materials, and other marketing touchpoints.
- Work with internal teams to repurpose content into email campaigns, landing pages, sales enablement materials, and other marketing assets.
-Marketing Analytics & Reporting
- Track and organize marketing performance data across events, email campaigns, website activity, lead generation, and CRM systems.
- Prepare regular reports on campaign performance, audience engagement, event outcomes, and marketing contribution to sales or business development efforts.
- Identify trends and insights to help improve future campaigns and marketing execution.
- Maintain accurate marketing data and support improvements to marketing processes and reporting.
-Social Media Management
- Manage social media channels, including content scheduling, posting, and day-to-day channel coordination.
- Support community engagement by monitoring comments, messages, mentions, and relevant conversations.
- Monitor industry trends, competitor activity, and audience engagement opportunities across social platforms.
- Track social media performance and help identify opportunities to improve content, engagement, and reach.
-General Marketing Support
- Support integrated marketing initiatives across events, email, content, social media, PR, sales enablement, and partner marketing.
- Coordinate with sales, commercial, scientific, and leadership teams to support cross-functional marketing projects.
- Assist with additional marketing projects as needed in a fast-paced startup environment.
Qualifications
- Bachelor’s degree in marketing, communications, business, life sciences, or a related field.
- 0–3 years of experience in marketing, event coordination, email marketing, marketing operations, or a related role.
- Strong organizational skills and attention to detail.
- Strong written and verbal communication skills.
- Comfortable working with spreadsheets, reports, CRM systems such as Hubspot, and marketing data.
- Ability to manage multiple projects and deadlines at the same time.
- Interest in biotechnology, precision medicine, veterinary medicine, oncology, diagnostics, or life sciences is a plus.
- Startup experience or comfort working in a fast-paced environment is a plus.
Ideal Candidate
The ideal candidate is someone who:
- Is based in or able to commute to Palo Alto, CA and work onsite
- Proficient understanding of HubSpot
- Is organized, reliable, and detail-oriented.
- Is open to occasional travel for conferences, trade shows, customer events, and other marketing activities.
- Enjoys executing projects from start to finish.
- Can manage recurring marketing tasks consistently.
- Is comfortable supporting multiple business verticals and audiences.
- Is curious about marketing performance and willing to learn from data.
- Works well with cross-functional teams.
- Is excited to grow with a startup and take on new projects as the company evolves.
