DESCRIPTION
Own product/service marketing strategy and execution leadership for the Cell Therapy portfolio, ensuring strong market insight, positioning, and GTM delivery.
LOCATION:
This is onsite Marketing position available for hire at our sites in Grand Island, NY, Waltham, MA, Miami, FL, Hunt Valley, MD, or Morrisville, NC. Residency within commuting distance to any of these site is required. No relocation assistance will be provided.
Market & customer insight:
- Own market assessment, competitive landscape, and customer needs
- Partner with centralized VOC/market research for prioritized insights
- Translate insights into clear growth opportunities
Positioning, messaging & content briefs:
- Define segmentation, ICP, value proposition, and customer messaging
- Develop customer journey and content strategy
- Create clear briefs for technical/content shared services
Go-to-market planning:
- Develop GTM tactical plans for NPI launches, campaigns, and key initiatives
- Coordinate with demand gen/events/marcom for execution
- Ensure alignment with product management and commercial teams
Sales enablement inputs & feedback loop:
- Develop sales playbooks/training/tools with support from enablement
- Capture field/customer feedback and refine messaging
- Support key customer engagements as needed
REQUIREMENTS
- Bachelor's Degree plus 6 years of experience in marketing in life sciences or related industry
- Preferred Fields of Study: Life sciences, marketing, business administration, or related field
- Strong expertise in developing and executing multi-channel marketing strategies and campaigns
- Demonstrated ability to translate technical/scientific content into compelling customer messaging
- Strong project management and organizational skills to handle multiple priorities
- Experience with digital marketing, including SEO/SEM, social media, and marketing automation platforms
- Strong analytical capabilities to measure campaign effectiveness and drive data-based decisions
- Strong written and verbal communication skills
- Demonstrated ability to influence and collaborate across matrix organizations
- Deep understanding of marketing fundamentals: 4Ps, segmentation, value proposition development
- Experience developing sales enablement tools and customer-facing materials
- Knowledge of life science research markets and competitor landscape preferred
- Ability to travel up to 25%
- Proficiency in Microsoft Office suite and marketing automation/CRM platforms
- Business acumen with customer-centric mindset
