Manager, Omnichannel Specialist

Manager, Omnichannel Specialist

Takeda Pharmaceutical

Lexington, MA

Position Summary

Provide HCP omnichannel execution guidance and best practices that help brand teams and agile pods translate engagement strategiesinto coordinated, feasible channel activation by standardizing runbooks, answering execution questions, and scaling learnings across brands

Key Responsibilities

• Define HCP omnichannel execution standards: Maintain enterprise best practices for HCP omnichannel activation (e.g.,segment/eligibility rules, trigger logic, channel sequencing/cadence)​
• Provide consultative execution support: Serve as a go-to SME for brand teams, Media Architects, and pods to answer questionsand advise on HCP omnichannel activation feasibility, dependencies, and common execution pitfalls​
• Set readiness and quality expectations: Define launch-readiness and QA requirements for HCP omnichannel activations, and guideteams in diagnosing recurring executionissue​
• Enable full-funnel measurement and tracking: Ensure consistent tracking of HCP engagement and adoption metrics acrossthe journeyand resolve common measurement gaps
• Enable test-and-learnexecution :Standardize experiment designs and templates (A/B sequencing tests, cadence tests,segment/eligibility tests, message/CTA tests, channel-mix tests); document learnings for enterprise playbooks
• Report performance and learnings: Provide standardized performance snapshots and post-sprint/post-campaign readouts;captureearnings and feed them back to Agile pods to informfuture plansand the next sprint backlog​
• Support compliance and safety: Support compliant HCP activation aligned to internal review governance, privacy/consentexpectations, and FDA standards; flag risk areas and proactively escalate to the Media Buy Lead for resolution​

Qualifications and essential experience, attributes, skills, and knowledge​

• Bachelor’s degreerequired; MBA or advanced degree preferred.
• 5–7+ years of experience in pharmaceutical/biopharma/healthcaremarketing, communications, advertising, paid media;experience designing, executing, or advising on HCP omnichannel campaigns, including segmentation, channel sequencing, trigger logic, and full-funnel engagement tracking
• Execution and Advisory Experience: Proven experience serving as a subject-matter expert for brand teams, media architects, or cross-functional pods,providingconsultative guidance on activation feasibility, dependencies, and common execution challenges.
• Measurement, Testing, and Compliance: Experienceestablishingtracking frameworks, analyzing engagement metrics, implementing test-and-learn experiments, and ensuring compliance with regulatory, privacy, and internal review standards in pharma or healthcare marketing

# More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.