Manager, DTC Bid Execution Specialist
Takeda Pharmaceutical
Lexington, MA
Position Summary
Provide enterprise DTC bidding and optimization guidance by setting execution standards, advising teams on performance levers, and scaling cross-brand learnings to improve efficiency, measurement quality, and compliant activation
Key Responsibilities
- Maintain paid DTC execution standards: Maintain best practices for paid DTC activation (including campaign structuring principles, targeting approaches, bid strategy guidance) that teams and agencies can apply consistently across brands
- Translate strategy into executable guidance: Convert DTC strategy intent into recommended platform setup patterns and checklists, and advise teams on design choices and tradeoffs rather than building campaigns directly
- Provide consultative optimization support: Serve as the operational point of contact for bid strategy, pacing, and targeting questions; review performance signals and recommend optimization actions for brand teams, agency partners, and Media Architects
- Set trafficking and measurement expectations: Define requirements for trafficking readiness and measurement integrity and guide teams in diagnosing common delivery and tracking issues
- Enable test-and-learn execution: Standardize experiment designs (A/B structures, bid strategy tests, audience/creative rotation tests) and provide templates; document learnings for enterprise playbooks
- Report performance and learnings: Provide standardized performance snapshots and post-sprint/post-campaign readouts; capture learnings and feed them back to Agile pods to inform future plans and the next sprint backlog
- Support compliance and safety: Support compliant DTC activation aligned to internal review governance and FDA standards; flag risk areas and proactively escalate to Media Buy Lead for resolutions
Qualifications and essential experience, attributes, skills, and knowledge
- Bachelor’s degree required; MBA or advanced degree preferred.
- 5–7+ years of experience in pharmaceutical/biopharma/healthcare marketing, communications, advertising, paid media
- Prior experience working with Agency preferred, especially related to knowledge of / experience with bid execution and measurement
- Strong knowledge of bid strategy, campaign optimization, trafficking, and measurement
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
