Manager, Downstream Marketing - SafeAir (Hybrid)

Responsibilities

You will develop productive relationships with the sales organization, regional managers, key opinion leaders, and HCPs to fully understand product performance and customer needs.

• Defines and executes downstream brand and marketing strategy to achieve divisional revenue goals within allocated budget.
• Develops brand strategies and value propositions that create consumer engagement and loyalty.
• Provides advice and counsel to senior business leaders about strategic opportunities to grow brands and financial results.
• Monitors sales and marketing trends and makes recommendations for enhancing market penetration and share growth.
• Leads cross-functional launch teams to successfully introduce new products into the market, developing innovative marketing plans including positioning and messaging, segmentation, pricing, account targeting, promotion, and field and customer education.
• Collaborates with customers, marketing intelligence and third-party sources to monitor, understand and respond to competitive product performance, branding, messaging, and tactics.
• Cultivates key customer relationships, working productively with physicians and the field sales organization to gain market insight, improve clinical practice, implement programs, and drive product preference and market growth.
• Works strategically with sales force to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities.
• Partners with finance and upstream marketing partners to monitor and manage pricing to achieve divisional revenue goals within allocated budget.
• Partners with the convention team to set convention strategy and effectively leverage conferences within an integrated marketing plan.
• Partners with Medical Education Coordinator to deliver value-based continuing education to HCPs.
• Networks closely with other Brand Managers to develop overall strategies to drive growth/market share of entire business unit product portfolio
• Analyzes market to derive which activities are relevant and launch appropriate promotions to achieve set goals.