Manager, Corporate Brand Partnerships

Purpose:

AbbVie is seeking a Manager of Corporate Brand Partnerships to support the execution of brand sponsorship initiatives that strengthen the AbbVie brand and build meaningful stakeholder connections in support of business objectives. In this role, you will work closely with internal partners, agency teams, and external rights holders to ensure partnership programs are executed effectively, on time, and in alignment with AbbVie brand standards. The ideal candidate is a strong marketer who can manage multiple workstreams, drive excellence in execution, and help bring partnership ideas to life through well-coordinated activations across digital, social and live events

Partnership Strategy:

• Help synthesize input from cross-functional partners to support annual campaign planning recommendations and alignment meetings
• Contribute to internal presentations, summaries, and strategy documents that communicate partnership plans and progress

Partnership Activation:

• Track action items, timelines, and follow-up actions to support visibility and accountability across stakeholders to support management of campaign and partnership activations from planning through in-market delivery
• Manage video, digital, social and in-person event deliverables and act as liaison with internal teams, agency partners, vendors, and rights holders to deliver high quality, compliant work on time and within scope
• Support special events, experiences, and partnership-related engagements
• Collaborate with communications teams to support employee engagement initiatives tied to partnerships
• Support additional partnership-related responsibilities as needed based on program requirements

Partnership Operations:

• Manage assigned project budgets, timelines, invoicing and vendor management processes
• Build strong working relationships with internal stakeholders, partners, and event organizers to support implementation of funded programs
• Manage creative asset library, style guides and program materials
• Support event logistics including ticketing and partnership hospitality needs
• Manage influencer/ambassador contracting and activation
• Help develop templates, tools, and best practice resources that support scalable execution across the team

Partnership Measurement:

• Track and analyze activation results against brand strategy KPIs, informing future decisions
• Gather and analyze stakeholder feedback to evaluate partnership value and satisfaction
• Prepare comprehensive post-activation summaries that capture performance, insights and recommendations
• Support project and annual post-mortem sessions to document learnings and identify optimizations

Qualifications:

Education and Experience

• Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field
• 5+ years of experience in partnership marketing, brand management, content development or account/client management. Healthcare or pharmaceutical experience within partnerships is ideal.
• Strong project management, communication, and relationship-management skills
• Demonstrated ability to manage multiple priorities in a fast-paced, high-visibility environment
• Familiarity with Asana, Veeva or other similar project management and approval tools
• Strong attention to detail and ability to drive tactical execution
• Comfortable representing AbbVie with internal and external stakeholders
• Ability to travel as needed, including occasional weekends for events
• International experience preferred