Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of .
- Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the [Freedom 2 Save](https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and [FreeU](https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Abbott is seeking a Brand Insights Manager to elevate how we build and measure a world-class global brand. In this role, you’ll leverage deep consumer, cultural, and market insights to shape brand strategy and connect brand performance to meaningful business outcomes.
What You’ll Work On
- Lead global brand tracking programs, including awareness, consideration, trust, and reputation metrics
- Define and evolve brand health KPIs and measurement frameworks aligned to long-term strategy
- Analyze brand performance trends and identify key drivers of brand equity growth or decline
- Design and execute strategic research (qualitative and quantitative) to uncover audience insights and whitespace opportunities
- Translate insights into clear strategic recommendations and a roadmap to strengthen brand performance
- Partner cross-functionally with Marketing, Communications, and Analytics to align insights with execution
- Connect brand metrics to business outcomes and inform strategic decision-making
- Embed insights into campaigns, messaging, and customer experiences
- Deliver compelling, executive-ready storytelling that influences leadership decisions
Required Qualifications
- Bachelor’s degree in Marketing, Business, Psychology, or a related field (or equivalent experience)
- 7+ years of experience in brand insights, market research, or brand strategy
- Proven experience leading brand tracking programs and strategic research initiatives
- Deep expertise in brand equity measurement and brand health frameworks
- Strong grounding in qualitative and quantitative research methodologies
- Experience partnering with analytics teams to develop measurement approaches
- Demonstrated ability to connect insights to business outcomes and strategy
- Excellent communication and storytelling skills, with experience presenting to senior leaders
- Strong cross-functional collaboration skills across marketing, communications, and digital teams
Preferred Qualifications
- Experience defining or evolving global brand strategies in complex organizations
- Background in healthcare, consumer health, or adjacent industries
- Familiarity with advanced segmentation, U&A studies, and message testing
- Experience working with brand performance dashboards and analytics outputs
- Proven ability to influence senior stakeholders and drive alignment across teams
- Strong curiosity about external brand trends, benchmarks, and best practices
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
