JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement, the [Freedom 2 Save](https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and [FreeU](https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Lingo is redefining how people understand and engage with their own health — andwe'relooking for aHead of Copywho can match that ambition with world-class creative work. This is a leadership role for a creative who has built their foundation in copy and storytelling, and who brings the strategic depth to shape not just how we say things, but what we stand for and why it matters.
You'llpartner closely with a Senior Visual Designer who owns the aesthetic craft, so your focus is squarely on the thinking, the words, and the strategy behind it all.You'lllead the creative vision acrossbrand, campaigns, and content — andyou'llbe the connective tissue between business goals and breakthrough ideas.
This role reports directly toDirector of Brand and Creativeand sits at the intersection of brand strategy, creative leadership, and narrative development.
What You’ll Work On
Creative Strategy & Leadership
- Own the creative strategy across brand and campaign initiatives, ensuring all work is rooted in a clear point of view and a deep understanding of the Lingo audience
- Lead creative concepting sessions, bringing a writer's instinct for insight, tension, and story to every brief
- Translate businessobjectivesand marketing briefs into compelling creative platforms, not just executions
- Champion creative consistency and quality across all channels — from performance ads and social to packaging and brand campaigns
- Develop and evolve the brand voice, ensuring it is distinct, durable, and deeply human
Copy & Content Direction
- Write, direct, and elevate copy across all touchpoints — brand, digital, editorial, CRM, and beyond
- Set the standard for what great writing looks like at Lingo, providing hands-on guidance and feedback to freelancers, agencies, and internal contributors
- Maintain and evolve messaging frameworks, tone of voice guidelines, and narrative architecture that the broader team can work from
Cross-Functional Collaboration
- Partner closely with the senior visual designer to ensure copy and design work in genuine creative harmony
- Work alongside brand, product, and growth marketing teams to bring a cohesive creative voice across every customer touchpoint
- Present creative work to senior stakeholders with clarity, confidence, and strategic conviction
- Manage and brief external creative partners — agencies, freelance writers, content studios — ensuring the work lands to brief and to standard
Team & Culture
- Help build a culture where craft is celebrated and creative thinking is everyone's job
- Mentor junior creatives and contribute to the development of a high-performing, collaborative creative team
- Stay close to culture, health, and wellness trends to ensure Lingo's creative output stays relevant and resonant
Required Qualifications
- Bachelors Degree
- 8–12 years of experience in creative roles, with a clear trajectory through copywriting and creative concepting
- Proven track record leading creative strategy and execution for consumer brands — health, wellness, lifestyle, or technology experience a strong plus
- A portfolio that demonstrates exceptional writing, smart strategic thinking, and the range to work across brand, digital, and campaign
- Experience art-directing and collaborating with designers — you don't need to design, but you need to direct
- Agency, in-house, or hybrid background welcome; experience working in fast-moving, founder-led or scale-up environments is a plus
Preferred Qualifications
- A genuine love of language and a belief that great copy is a strategic act, not a finishing touch
- The ability to zoom out to brand strategy and zoom in to a single headline with equal precision
- Strong presenter — you can take a room through a creative story and make it land
- Comfortable with ambiguity and energized by building; this is not a role for those who need all the answers before starting
- Natural collaborator who makes the people around them better
Lingo sits at the forefront of a movement reshaping how people relate to their health — powered by Abbott's world-class science and driven by a team that thinks and moves like a challenger brand. This is a rare opportunity to leadcreativeat a brand with real purpose, real product, and real momentum.
We offer a competitive salary and benefits package, flexible working, and the chance to do some of the most meaningful work of your career.
**Apply Now**
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: [https://abbottbenefits.com/](http://www.abbottbenefits.com/pages/candidate.aspx)
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at [abbott.com](https://www.abbott.com/), on LinkedIn at [https://www.linkedin.com/company/abbott-/](https://www.linkedin.com/company/abbott-/), and on Facebook at [https://www.facebook.com/AbbottCareers](https://www.facebook.com/AbbottCareers).
The base pay for this position is
$130,700.00 – $261,300.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Advertising/ Promotion (Communications)
DIVISION:
LNGO Lingo
LOCATION:
United States > Alameda : 2901 Harbor Bay Parkway
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 15 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
About Us
**Abbott** is about the power of health. For more than 135 years,**Abbott** has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.
The people of **Abbott** come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.
We invite you to explore opportunities at **Abbott** , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, **Abbott** welcomes and encourages diversity in our workforce.
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