About the role
About the Role:
The Global Brand Lead, ITP (Associate Director) is responsible for driving global commercial initiatives during pre-commercialization planning and early market development, translating early asset strategy into clear commercial priorities, and leading the development of brand identity, promotional campaigns, and key messaging with a view toward other indications. This role partners closely with Medical, Legal, and Regulatory teams to ensure materials are compliant, impactful, and clear, while actively collaborating with a fully integrated cross-functional team, including regional and country stakeholders. The position ensures alignment across a complex, matrixed organization on the early Global Brand Plan to support organizational readiness, consistently integrates regional and country insights into commercial strategies, and contributes to sub-team deliverables as needed. Additionally, the role supports internal business planning by contributing to major planning processes (such as the Global Brand Plan, long-range forecasts, and budget cycles), manages OPEX and monitors performance against key marketing initiatives, and oversees external partners to ensure timely, high-quality execution of projects.
How you will contribute:
Driveglobalcommercialinitiativesas part of the pre-commercialization planning or early market building efforts
- Translate early asset strategy into actionable commercial priorities
- Drive the development of the brand identify, promotional campaign and key messages with view for other indications
- Collaborate with Medical, Legal, and Regulatory to ensure all materials are compliant while maximizing impact and clarity
Actively partner witha fully integrated cross-functional team andwork closely withregions and key countries
- Be responsible for aligning the matrixed organization on the early Global Brand Plan to ensure organizational readiness
- Ensure the regional/country voice and feedback is consistently captured and well-integrated in the commercial initiatives
- Support all relevant sub-teams and input into their deliverables as needed
Support internalbusiness planning,driveOPEX managementand manage external partners
- Contribute to key planning deliverables (e.g., Global Brand Plan, LRF inputs, budget cycles), ensuring alignment across functions and consistency with overall strategy
- Ensure internal OPEX management and monitor performance vs. plan on key marketing growth initiatives
- Manage external partners/ vendors and ensure timely, high-quality project execution
Minimum Requirements/Qualifications:
- University degree in marketing/business or life sciences; advanced degree is a plus
- 8+ years pharma experience; specific experience in therapeutic area or rare disease is a plus
- Experienced marketer with in-line brand experience required (US or global)
- Launch experience preferred (US or global)
- Excellent communication/influencing skills
Technical/Functional (Line) Expertise
- Experienced marketer with in-line brand experience required (US or global)
- Launch experience preferred (US or global)
- Knowledge and experience with digital engagement among patients and HCPs
- Business acumen, with a strong appreciation for cross-cultural and cross-functional differences
- Ability to understand and interpret medical information; working knowledge of evidence based medicine
Leadership
- Strong organizational skills and managing up and down
- Learning agility, curiosity (aptitude for new technologies)
- Adaptable to and comfortable with change on personal and organizational level
- Demonstrable ability to present to large groups; able to translate complex data into actionable and simple messages
- Listening and understanding skills; ability to comprehend stakeholders’ points of view
Decision-makingand Autonomy
- Accountability and ownership; able to take calculated risk and allow others to take initiative
- Collaborative problem-solver, confident to share his/her ideas with all levels of management
- Seeks management approval prior to committing resources or making irreversible decision
- Good judgment and decision-making skills, with demonstrated evidence-based approaches
- Able to challenge appropriately the status quo and provide alternative solutions
- Team player, creating atmosphere of trust; helping others to learn and grow; actively seeking feedback
Interaction
- Build and foster meaningful relationships and interactions with cross-functional team members, including region/LOCs
- Working across geographic and cultural boundaries
- Ability to manage multiple projects and stakeholders simultaneously
Innovation
- Energy and drive – entrepreneurial spirit
- Sufficient understanding of medical science to interpret data and to draw conclusions; working knowledge of evidence based medicine
Complexity
- High complexity: multiple products with multiple indications with expected competition
- Able to think outside the box
- Working across cultures – recognizing different business, clinical and legal practices; keeping compliance with Takeda’s values and SOP
Travel requirements: Domestic and international travel up to 25%
More about us:
As a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid