Overview
As a Downstream Marketing Manager, you will play a pivotal role in driving the continued growth and strategic alignment of our international business. This position is integral to shaping and executing our long-term global vision.
In this role, you will support the development and execution ofthe internationalstrategicplans, including the establishment of key performance indicators (KPIs) to measure success. You will lead in-depth regional market assessments and customer segmentation analyses to inform global commercialization strategies and guide data-driven decision-making. You will collaborate closely with Regional Marketing teams to ensure international product launch readiness, aligning execution across markets. Additionally, you will partner with regional marketing and sales teams to developbottoms-up forecasts for new product development initiatives. The role also includes gathering and synthesizing competitive intelligence, contributing to international market modeling, and supporting business development efforts from an ex-U.S. (OUS) perspective.
This role requires onsitepresenceat least 4 days per week, at our Irvine, CA office, to support collaboration, team engagement, and business needs.
What you will do
- Support Stryker’s Peripheral Vascular (PV)International long-term strategic plan and contribute toidentifyingGlobal KPIs for long term success
- Coordinate international product launch readiness with Global Downstream Marketing and transfer execution to Regional Marketing teams.
- Conduct regional market assessments and customer segmentation toidentifygrowth opportunities.
- Collaborate with regional marketing and sales to developbottoms-up forecasts for new product development (NPD) projects.
- Partner with internal cross-functional teams (i.e.regulatory, clinical, medical affairs, operations) to ensure alignment on global initiatives.
- Work closely with Global Marketing toprovideregional insights that influence product development, positioning, and roadmap planning.
- Maintains relationships withKOLs, andtranslates insights into current and future businessstrategy.
- Support pricing, reimbursement, and market access strategies across OUS markets.
- Collect competitive intelligence andassistin building international market models.
- Engage in strategic planning with Health Economics & Market Access (HEMA) for key regions.
- Lead and manage execution of key strategic initiatives across OUS markets, including guideline strategies and portfolio viability assessments.
- Drive adoption and commercial success by partnering with sales teams and supportingdistributorand direct market strategies.
- Ensure product messaging and positioning are adapted to regional needs; coordinate VOC/VOS with regional marketing for upstream insights.
- Establish KPIs and reporting mechanisms to track progress against strategic goals and post-launch performance.
- Monitor competitive landscape, market trends, and product performance to recommend strategic adjustments.
- Identifynew market opportunities and support entry strategies for emerging regions.
- Contribute to annual marketing planning and strategic growth initiatives.
- Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
What you need
Required:
- Bachelor’s degree
- Minimum of8 years of workexperience
- Excellent presentation and interpersonal communications skills
- Experience influencing various levelsin the absence of organizational authority
Preferred:
- MBA
- 5+ years medical device marketing experience
- Experiencemultiple projects while delivering on established timelines
