Job Summary:
The District Manager (DM) is responsible for building the Trinchero Family Estates’ portfolio through a partnership with the distributor teams in the assigned division. This frontline sales resource is responsible for building strong relationships with and influencing the wholesaler such that they prioritize the Trinchero portfolio through education and training initiatives. Additionally, the DM will build relationships with valuable key accounts within their area of responsibility in support of their distributor partners.
Essential Functions:
The following reflects the essential functions for this job. Leadership may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or the needs of the business.
- Maintain a visible and actively working presence in the market both with our key and target accounts independently and with distributors to effectively influence account purchase decisions and deliver the Trinchero annual plan.
- Build and deliver insightful, fact-based selling stories that move distributors, key, and target accounts to make the choice of the TFE portfolio to increase market share. Drive value through your selling choices.
Distributor Management: Minimum 50%
- Motivate and educate our distributor teams by sharing strong, insightful, and fact-based selling information that emphasizes the value of our broad portfolio, deep family history and powerful brand stories to motivate and excite our distributor team.
- Teach distributor partners on brand standards and activation initiatives.
- Effectively deliver the TFE message during, but not limited to, distributor sales meetings, quarterly business reviews, trainings, outings, events.
- Collaborate across all distributor channel teams and champion the Trinchero Family Estates "One Team" approach, which is communication and teamwork towards our goals.
- Conduct all duties in a professional, effective, and efficient manner in alignment with Trinchero Family Estates ways of working.
Account Management: Minimum 30%
- Manage a Key and Target account list for each channel and use it as a road map to execute new PODs, to drive targeted sales goals.
- Execute the priority marketing programs within the assigned AOR.
- Build long term relationships with owners and buyers through earning trust, respect and to become the best business account partner.
- Generate critical insights from your data mining for accounts that identify placement, position, and pricing opportunities. Approach every account with a strong promotional opportunity and plan that focuses on their channel with our brands.
Planning & Programming: Minimum 20%
- Responsible for understanding and utilizing sales tools to build unique fact-based selling stories that (MS Office, KARMA, OneSource, Datassentials, Nielsen, Power BI) effectively grow existing business, identify new opportunities, and track key marketing programs.
- Proactively plan out your fiscal year, month, week, and days around geo centric account calling using your Target & Key account list. Utilize our PMP’s to outline your weekly and daily pre-plan.
- Broadly utilize electronic organizational tools (i.e., Outlook) for planning and communication purposes to streamline and optimize your selling opportunities across channels.
Qualifications:
- Bachelor’s degree in business administration, Sales and Marketing, or related field.
- Minimum of 3 Years of Experience -preferably in CPG, adult beverage or related industry
- Entrepreneurial spirit and field sales experience with an emphasis on new business development, face-to-face selling, and ability to close the sale.
- Proven track record of achieving sales goals and growing distribution for premium brands in a branded product industry working through a 3rd party DSD or distributor network is a plus (e.g., the adult beverage, the wine industry, CPG, or other industry).
- Proven influencer capable in building strong, positive, and effective relationships at account level.
- Strong business acumen; knows their industry, competition, and trends affecting their business.
- Exceptional verbal and written communication, presentation, and keen negotiation skills.
- Ability to lead, motivate and hold teams accountable through strong interpersonal and influence skills to produce results.
- Organized professional able to manage multiple (and often competing) priorities.
- Knowledge of state and federal liquor laws required is a plus.
- Must have a valid Driver’s License and a clean driving record.
- A strong interest in developing a passion for wine and spirits.
Working Conditions:
- Frequent travel, both by car and air
- Ability to lift at least 45 pounds (case of wine)
- Regular working schedule to include evenings and weekends.
- Long and irregular hours during peak seasons and/or special events
- Moderate to heavy physical work (moving wine cases and retail supplies, setting up for special events)
Salary Range: $95,000.00 - $130,000.00
The starting pay will be based on several factors, including but not limited to experience, training, education, and geographic location. TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits. We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.
