About This Role:
As the Director, US Patient Marketing, Nephrology, you will play a pivotal role within the U.S. Nephrology Marketing team. This role requires you to own the development and execution of comprehensive brand strategies and plans, for a highly visible launch within the organization. You will be responsible for defining and delivering the U.S. Nephrology patient engagement strategy, focusing on patient activation and support. Your role is integral to empowering patients, accelerating diagnosis and treatment initiation, adherence and enhancing long-term brand affinity. Collaborating closely with cross-functional teams, you'll drive initiatives that engage diverse patient communities, build trust, and reduce barriers to care, ultimately supporting confident health decision-making.
What You’ll Do:
- Develop and own a comprehensive patient activation and marketing strategy aligned with brand goals
- Lead insight generation across patient and caregiver segments to inform engagement and messaging
- Create a multi-year launch roadmap to advance awareness and increase patient empowerment in their patient journey
- Build and execute omnichannel activation programs for disease education, awareness, and community engagement
- Oversee patient experience design to improve understanding and promote treatment adherence
- Lead grassroots community engagement initiatives to expand trust and position Biogen as a key partner for patient organizations in the field of nephrology
- Partner with various teams to identify and reduce structural barriers to care
- Serve as the internal expert on patient and consumer marketing for transplant and general nephrology
- Collaborate with Market Access and Patient Support teams for coordinated programs
- Engage with Global partners to share U.S. learnings and influence global strategy
- Lead, mentor, and develop a high-performing team responsible for patient activation
- Manage agencies and strategic partners for excellence in execution
- Establish KPIs and dashboards to measure campaign impact and optimize performance
Who You Are:
You are a strategic thinker with a deep understanding of patient-centric marketing. Your passion for patient advocacy and ability to build trust with diverse communities sets you apart. You thrive in collaborative environments, working seamlessly with cross-functional teams to achieve shared goals. Your innovative mindset drives you to explore new opportunities for patient engagement and health equity. With a strong executive presence, you communicate effectively, represent the patient perspective and inspire those around you.
Required Skills:
- Bachelor’s degree required
- 10+ years of US commercial experience, with 5+ years of marketing or marketing adjacent experience in the pharma or biotech industry, including launch experience
- Experience in complex/under-developed therapeutic areas or rare diseases
- Proven track record in integrated consumer marketing and patient activation strategies
- Expertise in digital and omnichannel marketing, segmentation, and behavioral analytics
- Demonstrated ability to influence and lead across a matrixed environment
- Experience managing agencies and large-scale budgets
Preferred Skills:
- MBA preferred
- Transplant, Nephrology or Immunology experience highly preferred
- Experience with Connected TV and playing in a very competitive market
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