About This Role
The Director of Rare Disease Market Access Strategy will lead development and execution of MA&R strategy for Friedreich Ataxia (FA), including the development of payer messaging, pricing & contracting strategy, coordination across all other MA&R functions, and alignment with the Rare Disease Franchise. This role will report to the Head of Rare Disease Access Strategy within the US Market Access & Reimbursement and lead a rare disease access strategy team in optimizing access for Friedreich Ataxia (FA).
What You’ll Do
- Develop and execute comprehensive market access strategies to support the FA brands across commercial and government payer segments.
- Lead cross-functional planning and execution across all MA&R functions (including Payer Insights, Trade & Distribution, Patient Access, and National & Regional Account Teams) to ensure alignment with approved strategies
- Ensure coordination and alignment with the Rare Disease Franchise, including on overall strategy as well as internal and external messaging.
- Deliver impactful value propositions, messaging, and promotional materials (both branded and unbranded) tailored to key customer segments (e.g., plans, PBMs, GPOS, IDNs)
- Champion pull-through activities to ensure access optimization
- Partner with Medical, HEOR, Global V&A to support evidence generation to support access strategy
- Define and drive the contracting strategy in collaboration with Brand, legal, and finance to align with market dynamics and brand goals.
- Develop pricing and innovative contracting strategies (e.g., value-based contracts)
- Work with cross-functional teams to model scenario-based business cases to support key contracting recommendations to senior leadership
- Research, compile, analyze, and assess market landscape data/trends to develop customized solutions that maximize patient access
- Support development of Free Drug and co-pay support strategies
- Support development of SP and SD strategies to optimize patient access
- Execute and support training of MA&R RADs and NADs in alignment with approved strategies and materials
- Lead initiatives to evaluate MA&R performance in support of the Rare Disease Franchise
- Lead and support multiple cross functional teams in various projects as a market access expert (e.g., gross-to-net workstreams, forecasting, long-range planning, etc.)
- Support pipeline activities, including Biogen’s pipeline assets for rare disease
Who You Are
You are a proactive team leader with strong communication and analytic skills with deep expertise in the US healthcare system.
Required Skills
- Bachelor’s degree required, MBA preferred
- 10+ years of experience in U.S. market access, payer marketing, pricing, or related fields within the pharmaceutical or biotech industry
- Ability to work cross-functionally to develop payer messaging, contracting strategy, build business cases, and develop training/communication plans for field teams
- Knowledge of standard Payer research methodologies, financial analyses, and gross-to-net dynamics
- Excellent analytical, strategic thinking and critical thinking skills with the ability to translate data into strategy
- Must be highly motivated with strong interpersonal and communications skills
- Ability to develop and deliver clear, compelling presentations on complex pricing topics to senior-level executive audience
- Ability to handle multiple tasks and effectively prioritize to meet individual and team goals.
- Must be able to produce high quality, accurate work under time constraints.
- Ability to build and maintain strong cross-functional and cross-team ties to influence colleagues.
- Must have the ability to work effectively in a team environment
Job Level: Management
