Director of Oncology Marketing, Pathology

Join Natera’s mission to change the way we understand, diagnose, and treat cancer. As Director of Marketing for Oncology (Pathology), you'll take the reins of our Altera™ Comprehensive Genomic Profiling (CGP) marketing strategy — one of the most exciting parts of our oncology portfolio. Your work will help drive awareness, engagement, and adoption of Altera™ Comprehensive Genomic Profiling (CGP) and Signatera across the pathology and molecular diagnostics communities while shaping the future of our precision oncology offerings. This isn’t your average marketing gig — think of it more like a conductor leading a genomic symphony, aligning the instruments of science, strategy, and storytelling into one powerful performance. Primary Responsibilities * Lead the strategic and tactical marketing efforts for Natera’s tissue-based solutions. * Craft compelling campaigns and develop value propositions that engage pathologists and molecular pathologists — across digital channels, sales materials, congresses, and beyond. * Partner with sales, medical, product, and UX teams to align on positioning, messaging, and user-centric approaches. * Identify and build relationships with key opinion leaders (KOLs) in pathology and genomics. * Track, analyze, and optimize marketing performance, closing the loop between market need and Natera's offerings. * Serve as a cross-functional thought leader representing Altera and Signatera in portfolio-level initiatives and presenting to executive leadership. * Perform other duties as assigned. Qualifications * Bachelor’s degree in life sciences is preferred. * 8-10 years of experience in diagnostics, biotech, or pharma marketing — with a focus in oncology, genomics, or advanced diagnostics. * Experience with comprehensive genomic profiling (CGP) is strongly preferred. * Willingness and ability to travel up to 25% (think: advisory boards, major congresses, field team meetings, and customer engagements). Knowledge, Skills, and Abilities * Deep knowledge of the genomic profiling landscape and its clinical applications. * Ability to transform complex science into crystal-clear, market-ready messaging. * Excellent communicator and collaborator — capable of influencing across disciplines and levels. * Strategic thinker with operational horsepower — able to lead, execute, and adjust in a dynamic environment. * Comfortable leading external agencies, internal teams, and driving toward results. * A customer-first mindset that balances commercial goals with empathy and education. The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations. Remote USA $168,200 - $210,200 USD OUR OPPORTUNITY Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives. The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management. WHAT WE OFFER Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program! For more information, visit www.natera.com. Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws. If you are based in California, we encourage you to read this important information for California residents. Link: https://www.natera.com/notice-of-data-collection-california-residents/ Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes. For more information: - BBB announcement on job scams - FBI Cyber Crime resource page Create a Job Alert Interested in building your career at Natera? Get future opportunities sent straight to your email. Create alert Apply for this job