Job Description
At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.
We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. As a Director Marketing, Digital Customer Experience, HIV Prevention, at Gilead, you will play a critical and exciting role in helping the US marketing organization support the current HIV prevention portfolio and potentially launch future HIV prevention therapies.
Key Responsibilities
- Define and own a digital health roadmap in partnership with Digital Strategy & Operations team and Market Access/Patient Support targeting friction points across the patient journey—from access to adherence.
- Align solutions with brand imperatives to enable a positive customer experience from access through adherence
- Lead a robust adherence program strategy and execution plan, including patient support pathways, behavior-change interventions, and partner enablement—driving measurable persistence and outcomes in coordination with Brand, Medical, Field, and Digital teams.
- Enable breakthrough digital health initiatives that improve outcomes and experiences while ensuring compliance with regulatory and data integrity standards.
- Lead PrEP CX transformation execution, including Voice of Customer (VoC) programs, journey mapping, and CX measurement frameworks.
- Shape the annual strategic and tactical plan for HIV prevention, translating brand strategy into prioritized digital/CX initiatives with clear business cases, resourcing, and implementation roadmaps.
- Drive execution and pull-through of digital customer experience optimizations supporting pipeline and lifecycle objectives, ensuring solutions are scalable, integrated, and field-ready.
- Establish an insights-driven operating cadence by integrating primary and secondary data sources; translate analytics into executive-ready narratives and action plans that improve experience, performance, and outcomes.
- Provide strategic perspective on industry trends, competitive activity, and emerging digital capabilities, recommending differentiated approaches that advance brand leadership and patient impact.
- Oversee end-to-end content review and approval through the internal review and Med-Legal-Reg processes, ensuring high-quality submissions, timely stakeholder alignment, and secure final production readiness.
Basic Qualifications
Bachelor's Degree and Twelve Years' Experience
OR
Masters' Degree and Ten Years' Experience
OR
PhD and Eight Years' Experience
Preferred Qualifications:
- Customer Experience Acumen: Familiarity with CX metrics (CES, CSAT, NPS) and processes (journey mapping, VoC programs).
- Digital & Health Tech Background: Proven experience in health tech, digital solutions, and mobile experiences; ability to write clear business requirements.
- CRM Marketing: Experience designing and optimizing CRM-driven, personalized journeys (e.g., email/SMS/in-app) with preference for patient support initiatives to improve adherence and persistency
- Leadership Skills: Executive presence with strong influencing, communication, and negotiation skills. Influence and align a complex matrix of senior stakeholders to drive decisions, resolve tradeoffs, and ensure cohesive delivery across Brand, Market Access, Field, Medical, Legal/Regulatory, and Technology partners.
- Strategic & Analytical Thinking: Ability to synthesize data and make actionable recommendations.
- Regulatory Knowledge: Deep understanding of FDA regulations and US pharma marketing compliance.
- Market Access: Thorough understanding of managed market and access landscape
People Leader Accountabilities:
- Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
- Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
- Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
