Director, HCP Omnichannel Marketing Strategy – Dermatology

Director, HCP Omnichannel Marketing Strategy – Dermatology

Takeda Pharmaceutical

Cambridge, MA

The Director of HCP Omnichannel Marketing Strategy - Dermatology is responsible for leading the design of the integrated engagement strategy for HCPs across different segments. This role focuses on creating a personalized and seamless experience for HCPs across multiple channels, including digital platforms (websites, search, media, social media), CRM systems, and personal in-field sales efforts—to drive brand adoption in plaque psoriasis (PsO). In this role, you will work closely with multiple cross-functional team members to ensure success in the development of omnichannel strategy, creative and execution plans. Additionally, the director will partner closely with the plaque psoriasis (PsO) director of HCP marketing to ensure brand strategies and execution are aligned. This leader needs to have an enterprise mindset and anticipate and adapt to quickly changing market dynamics while ensuring that all omnichannel strategies align with Takeda's mission of bringing better health to people and a brighter future to the world.

How you will contribute:

• Omnichannel Strategic Leadership: Lead the development of a seamless, insight-driven experiences for different HCP segments across channels (digital and in-person) to optimize the adoption of the brand.
• Insight Generation & Data Analytics: Utilize market research and field data to develop insightful HCPs journey maps to uncover areas of opportunities to improve customer experience across channels.
• Omnichannel Measurement Strategy: Lead the development of the omnichannel measurement strategy to clearly measure impact of different tactics in changing the behaviors of HCPs across channels.
• Cross-Functional Collaboration: Partner closely with HCP marketing, Sales, Medical Affairs, Consumer Marketing, HCP Engagement Marketing, Market Access, and other key stakeholders to align omnichannel strategies and initiatives.
• Budget & Agency Management: Manage omnichannel promotional budgets (OPEX) and direct agency partners to deliver materials efficiently across different HCP segments.

Requirements/Qualifications:

Minimum

• Bachelor’s degree in marketing or related field. MBA preferred.
• Previous sales/marketing experience required. 7+ years marketing experience.
• Experience developing and executing omnichannel strategies
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Management experience (3+ years leading field and/or marketing teams)

Preferred

• New product launch experience
• Proven track record in supporting product launches through integrated marketing
• Commercial experience in dermatology or immunology

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.