Director, HCP Marketing – Rheumatology

Director, HCP Marketing – Rheumatology

Takeda Pharmaceutical

Cambridge, MA

The Director of HCP Marketing - Rheumatology is responsible for setting the strategic vision and promotional direction for a launch product in Psoriatic Arthritis (PsA). This leader will work closely with multiple cross-functional team members to ensure success in the development of strategy, creative and execution plans, product support and sales execution. Additionally, the director will partner closely with the plaque psoriasis (PsO) director to ensure cross-indication brand strategies and execution are aligned. This leader needs to have an enterprise mindset and anticipate and adapt to quickly changing market dynamics while ensuring that all omnichannel strategies align with Takeda's mission of bringing better health to people and a brighter future to the world.

How you will contribute:

• Strategic Leadership: Develop and execute comprehensive HCP brand strategies, including positioning, messaging, and lead the launch readiness review process, and lifecycle management for the PsA indication.
• Omnichannel Execution: Lead the creation of promotional materials (in-office and digital) to deliver a seamless experience for HCPs for the PsA indication.
• Insight Generation & Data Analytics: Utilize market research and field data to identify HCP barriers, refining strategies to increase brand adoption and engagement.
• Cross-Functional Collaboration: Partner closely with Sales, Medical Affairs, Consumer Marketing, HCP Engagement Marketing, Market Access, and other key stakeholders to align brand strategies and initiatives.
• Budget & Agency Management: Manage promotional budgets (OPEX) and direct agency partners to deliver materials efficiently.

Requirements/Qualifications:

_Minimum_

• Bachelor’s degree in marketing or related field. MBA preferred.
• Previous sales/marketing experience required. 7+ years marketing experience.
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Management experience (3+ years leading field and/or marketing teams)

_Preferred_

• New product launch experience
• Commercial experience in rheumatology or immunology an asset

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.