Develop global payer pricing and access strategy, and value proposition for our company's respiratory product, ensuring access considerations are integrated into global access plans and taking informed positions related to price, value and affordability challenges at the appropriate time of product development and launch.
Partner closely with the cross functional team including marketing and Product Development Teams (PDTs), (ex. clinical, CORE and medical affairs), regional and country teams to ensure patient access objectives and strategy are linked to clinical development, commercial and value evidence plans.
Synthesize and communicate payer customer insights to inform current and future access strategy, including access opportunities and risks by country archetype. This includes conducting payer market research and analysis of payer landscape and competition.
Co-lead with V&I the 4th hurdle framework assessments to inform access strategy and evidence generation plans.
Develop global pricing strategy, product value scenarios and negotiation strategies in support of Global, Regional, Country plans.
Collaborate with Regional access, pricing and affordability solutions teams within GMAx to inform access strategy development.
Provide access assumptions into business development assessments on an ad-hoc basis.
Collaborate with Policy colleagues in the assessment of and development of action plan to shape the value frameworks and other policies impacting value assessment.
Lead the development of value communication resources, including payer value deck and other access resources.