About Gilead
At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. Gilead is seeking a Director, Direct-to-Patient (DTP) Marketing to champion the launch of our next groundbreaking HIV therapy—a long-acting treatment. In this role, you’ll report directly to the Senior Director, DTP Marketing and play a central part in developing and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.
In this role you’ll:
- Drive development of bold creative campaigns that empower patients and inspire communities.
- Amplify the patient voice through culturally competent messaging.
- Be at the forefront of healthcare innovation, leveraging cutting-edge insights and multi-channel engagement to make a real impact.
If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in patient marketing, Gilead wants to meet you!
Role Overview & Responsibilities
- Supports development of the DTP strategy, launch planning, and the annual patient marketing tactical plan.
- Develops targeted patient marketing campaigns and media plan across channels including print, digital, social media, out-of-home, point of care, and television.
- Generates and utilizes market research insights to enhance and refine promotional strategies and tactics.
- Creates culturally competent patient materials and collaborates with community partners and cross-functional teams to amplify the patient voice.
- Identifies opportunities to pilot new ideas to reach and engage people living with HIV in innovative ways that drive business results.
- Defines and tracks marketing KPIs, using data to drive continuous improvement and performance optimization.
- Contributes to the HIV portfolio strategy, providing insights and recommendations on go-to-market approaches and cross-brand synergies.
- Manages agency relationships and budgets, ensuring high-quality output and fiscal discipline.
- Collaborates closely with Regulatory, Legal, and Medical Affairs on the review and approval of promotional materials.
- Ensues compliance with all relevant laws, regulations, and policies.
Basic Qualifications
- 12+ Years with BS/BA
- OR
- 10+ Years with MS/MA or MBA
Preferred Qualifications
- Proven track record of developing and executing integrated multi-channel marketing campaigns and media plans targeting consumers/patients
- Expertise in communication planning and patient activation.
- Ability to conceive, develop and implement multi-dimensional marketing and business plans
- Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution
- Strong verbal, written, and interpersonal communications skills and ability to efficiently and productively communicate to a variety of groups and audiences
- Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
- Ability to successfully work with external agencies, including advertising, public relations and medical education vendors to develop programs and materials
- Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
- An MBA with 10+ years of pharma/biotech marketing experience
- Product launch experience
- Demonstrated excellence in project management, including prioritization and execution highly preferred
- Thrives in a fast-paced, dynamic environment highly preferred
- Listens carefully to other points of views and can adapt style and content based on audiences highly preferred
- Ability to travel 15-20% of time
People Leader Accountabilities
- Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
- Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
- Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
