Business Unit:
Lab Specimen Management
About the role:
The Commercialization Leader - Emerging Care Settings, will play a critical role in shaping and advancing one of BD’s most strategic growth initiatives, focused on driving growth creation through learning velocity, behavioral insights, and iterative experimentation across emerging care delivery models. This role blends commercial strategy and business model innovation in an emerging solution area, requiring a non-traditional approach that extends beyond core product marketing into ecosystem development, channel strategy, and insight generation to drive scalable commercial capabilities. The role requires a highly entrepreneurial mindset, strong learning agility, and the ability to operate in ambiguity while rapidly translating insights into action.
Key Responsibilities:
New Growth Creation & Commercial Strategy
- Drive development of the end-to-end commercial strategy, including consumer and provider insight–driven segmentation, value proposition design, channel strategy and ecosystem orchestration.
- Bring direct experience commercializing and scaling new offerings, ideally in DTC, digitally enabled, or non-traditional healthcare channels, to inform strategy and execution.
- Own commercial inputs to the business case, including market sizing, revenue projections, and growth opportunities.
- Design and execute rapid experimentation cycles (MVPs, pilots, A/B testing) to validate commercial models and go-to-market approaches, continuously optimizing based on learnings.
- Define and build new commercial capabilities required to support emerging care models, including digital engagement, customer acquisition, and service-oriented delivery.
- Bring external perspectives and best practices from consumer, digital health, and access-driven care models to challenge traditional approaches and accelerate innovation.
Partnerships & Ecosystem Building
- Identify, evaluate, and help manage strategic partnerships critical to enabling new business models.
- Co-create solutions with partners across digital platforms, service providers and channel players to accelerate market adoption.
- Orchestrate ecosystem stakeholders to deliver integrated, patient-centric experiences.
Cross-Functional Leadership & Execution
- Lead across a highly matrixed team, partnering with R&D, Business Development, Medical Affairs, Regulatory, Operations to drive results.
- Translate strategy into clear execution plans with rapid test-and-learn cycles, balancing speed with rigor.
- Drive alignment across stakeholders while maintaining momentum in an iterative, evolving environment.
Evidence Generation & Market Shaping
- Identify key evidence needs to support clinical, operational, and economic value propositions.
- Partner with Medical Affairs and HEOR to support data generation and market development strategies.
- Engage external stakeholders and thought leaders to build trust, credibility, and adoption.
Required Education and Experience:
- BS/BA in business, science, marketing, or health care required
- At least 7 years of relevant experience in commercial strategy, global marketing, or business development within healthcare, life sciences, medtech, or adjacent industries
- Demonstrated experience launching and scaling new products, services, or platforms, ideally in patient-centric, consumer-initiated, or direct-to-consumer (DTC) healthcare models
- Proven track record leading early-stage or ambiguous initiatives, with responsibility for building commercial strategy and driving execution from concept through launch
- Experience engaging with or building external partnerships and ecosystems to enable new business models
- Strong strategic and commercial acumen, with the ability to design and execute end-to-end go-to-market models
- Exceptional communication and storytelling skills, with demonstrated ability to distill complex, ambiguous concepts into clear, compelling narratives and recommendations
- Deep customer orientation, with the ability to translate human needs and behaviors into compelling value propositions
- Strong understanding of consumer acquisition, engagement, and retention strategies
- Experience leveraging behavioral insights, qualitative research, and real-world data to inform strategy and optimize performance
- Demonstrated success building and influencing across cross-functional and highly matrixed teams
- Strong financial and analytical capabilities, including business case development, pricing strategy, and growth modeling
Preferred Skills and Experience:
- MBA or Advanced degree
- Experience working in non-traditional channels (e.g., digital health, at-home testing, consumer health, or service-based delivery models) strongly preferred
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
- Annual Bonus
- Potential LTI Bonus
Health and Well-being Benefits
- Medical coverage
- Health Savings Accounts
- Flexible Spending Accounts
- Dental coverage
- Vision coverage
- Hospital Care Insurance
- Critical Illness Insurance
- Accidental Injury Insurance
- Life and AD&D insurance
- Short-term disability coverage
- Long-term disability insurance
- Long-term care with life insurance
Other Well-being Resources
- Anxiety management program
- Wellness incentives
- Sleep improvement program
- Diabetes management program
- Virtual physical therapy
- Emotional/mental health support programs
- Weight management programs
- Gastrointestinal health program
- Substance use management program
- Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
- BD 401(k) Plan
- BD Deferred Compensation and Restoration Plan
- 529 College Savings Plan
- Financial counseling
- Baxter Credit Union (BCU)
- Daily Pay
- College financial aid and application guidance
Life Balance Programs
- Paid time off (PTO), including all required State leaves
- Educational assistance/tuition reimbursement
- MetLife Legal Plan
- Group auto and home insurance
- Pet insurance
- Commuter benefits
- Discounts on products and services
- Academic Achievement Scholarship
- Service Recognition Awards
- Employer matching donation
- Workplace accommodations
Other Life Balance Programs
- Adoption assistance
- Backup day care and eldercare
- Support for neurodivergent adults, children, and caregivers
- Caregiving assistance for elderly and special needs individuals
- Employee Assistance Program (EAP)
- Paid Parental Leave
- Support for fertility, birthing, postpartum, and age-related hormonal changes
Leave Programs
- Bereavement leaves
- Military leave
- Personal leave
- Family and Medical Leave (FML)
- Jury and Witness Duty Leave
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers
