Clinical Marketing Manager- Respiratory Therapy

Job Description

The Clinical Marketing Manager, Respiratory Therapy role is responsible for executing clinical marketing strategies that elevate the clinical value, differentiation, and adoption of BD Critical Care, Point of Care (POC), and Preanalytical solutions. This individual contributor role bridges respiratory therapy expertise with commercial objectives—translating clinical insights into impactful marketing initiatives, evidence-based messaging, customer education, and field enablement—while partnering with professional societies and key opinion leaders (KOLs) to expand market impact and strengthen BD’s thought leadership in Specimen Management.

Key Responsibilities

Clinical Marketing Execution & Cross-Functional Partnership

• Execute clinical marketing strategies that amplify the clinical value and differentiation of the respiratory therapy portfolio.
• Partner with cross-functional stakeholders to support go-to-market planning, campaign development, customer-facing content, and field readiness initiatives.
• Collaborate cross-functionally with marketing, sales, medical affairs, clinical, and commercial teams to develop and execute aligned clinical marketing strategies and messaging.
• Lead key clinical marketing initiatives from concept through execution, partnering across functions to deliver programs, tools, and campaigns that support commercial success.
• Serve as a strong cross-functional partner and influencer, building alignment, managing multiple priorities, and contributing to a collaborative, innovative, and high-performing team environment.

Clinical Advocacy & Engagement

• Build and nurture relationships with respiratory therapists, physicians, nurses, infection preventionist and advocacy groups to enhance brand presence, clinical credibility, and customer relevance.
• Support the development and execution of peer-to-peer engagement programs, educational initiatives, and omnichannel efforts that drive customer engagement and demand.
• Serve as a respiratory therapy clinical subject matter expert, supporting the creation of marketing collateral, clinical claims support, customer education, sales enablement tools, and thought leadership programs.
• Analyze market trends, clinical literature, customer insights, and competitive intelligence to inform strategic decisions and optimize marketing initiatives.

BD Excellence

• Ensure compliance with regulatory, legal, and accreditation requirements in all clinical marketing activities and content development.
• Manage projects, agency or program resources, and timelines effectively to support strategic priorities and business objectives.
• Continuously identify opportunities for process improvement, innovation, and stronger translation of clinical evidence into compelling customer-facing value propositions.

Qualifications

• Bachelor’s degree required; degree in Respiratory Therapy or Life Sciences required, RRT credential strongly preferred; advanced degree preferred.
• 5+ years of progressive experience in clinical marketing, product marketing, clinical education, respiratory care, or related commercial clinical roles.
• Demonstrated experience in respiratory and POC testing, acute care, ICU, ED or respiratory driven workflows.
• Customer centric mindset with the ability to build trust and rapport with clinicians and key opinion leaders
• Strong understanding of specimen collection, preanalytical quality, infection prevention, and decentralized testing environments preferred.
• Strong communication, presentation, collaboration, and interpersonal skills, with the ability to influence without direct authority.
• Proven ability to manage complex projects, synthesize clinical and business needs, and drive cross-functional collaboration in a matrixed organization.
• Demonstrated customer centricity and strong knowledge of respiratory care trends, customer workflows, and evidence-based problem solving; experience engaging clinicians and key opinion leaders preferred.
• Proximity to Franklin Lakes, NJ office is highly preferred to support team connection and collaboration onsite.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

• Annual Bonus

Health and Well-being Benefits

• Medical coverage, Health Savings Accounts, Flexible Spending Accounts, Dental coverage, Vision coverage, Hospital Care Insurance, Critical Illness Insurance, Accidental Injury Insurance, Life and AD&D insurance, Short-term disability coverage, Long-term disability insurance, Long-term care with life insurance.

Other Well-being Resources

• Anxiety management program, wellness incentives, sleep improvement program, diabetes management program, virtual physical therapy, emotional/mental health support programs, weight management programs, gastrointestinal health program, substance use management program, musculoskeletal surgery, cancer treatment, and bariatric surgery benefit.

Retirement and Financial Well-being

• BD 401(k) Plan, BD Deferred Compensation and Restoration Plan, 529 College Savings Plan, financial counseling, Baxter Credit Union (BCU), Daily Pay, college financialaidand application guidance.

Life Balance Programs

• Paid time off (PTO), including all required State leaves, educational assistance/tuition reimbursement, MetLife Legal Plan, group auto and home insurance, pet insurance, commuter benefits, discounts on products and services, Academic Achievement Scholarship, Service Recognition Awards, employer matching donation, workplace accommodations.

Other Life Balance Programs

• Adoptionassistance, backup day care and eldercare, support for neurodivergent adults, children, and caregivers, caregivingassistancefor elderly and special needs individuals, Employee Assistance Program (EAP), paid parental leave, support for fertility, birthing, postpartum, and age-related hormonal changes.

Leave Programs

• Bereavement leaves, Military leave, Personal leave, Family and Medical Leave (FML),Juryand Witness Duty Leave.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.