About the role:
The Brand Insights and Analytics Lead, US Oncology is an Associate Director-level role reporting to the Director, Brand Insights and Analytics and serves as a strategic insights and analytics partner to the US Oncology Business Unit, supporting the development and execution of brand strategies that drive brand awareness, market performance, and sales results. The role is responsible for delivering brand and sales force analytics across oncology franchises in partnership with Brand Leads and the Advanced Analytics team, strengthening core analytics capabilities including targeting, segmentation, promotional effectiveness, market and customer assessments, and patient journey analytics, while collaborating with Brand IBT Leads and cross-functional stakeholders to develop an integrated understanding of brand health, risks, and growth opportunities that inform key business decisions.
How you will contribute:
- Lead a proactive and systematic approach to capturing and understanding brand needs for standard and ad-hoc analytics, reporting and insights generation
- Develop and maintain brand key performance indicators (KPIs) and provide insights to brand teams
- Plan and execute core analytics workstreams including targeting, segmentation, promotional analytics, Brand performance analytics, seamlessly integrating insights across workstreams
- Partner with market research and CI team to identify customer needs, product awareness, positioning, messaging/effectiveness and competitive landscape
- Stay up-to-date with industry trends and best practices in brand insights and analytics, as well as field execution strategies
- Participate in the development and consolidation of KPI and business driving metrics in support of key brand review meetings
- Collaborate with advanced analytics to expand insights on patient / customer journeys and predictive alerts
- Develop and manage expectations, highlighting and resolving issues and ensuring regular communication of process enhancements
- Deliver effective presentations of findings and recommendations to multiple levels of leadership, including the Head, US Insights & Analytics and US leadership team through various communication channels
Minimum Requirements/Qualifications:
- Bachelor's degree in business, marketing, or related field; advanced degree preferred
- Minimum of 5 - 8 years of experience in brand insights and analytics, as well as field execution in the pharmaceutical industry
- Matrix stakeholder management experience is required.
- Experience in implementing processes, procedures, market research and competitive intelligence in specialty biologics healthcare environment.
- Demonstrated leadership skills managing matrix teams, influencing outcomes in strategic and tactical decisions, specific to marketing in specialty pharmaceuticals
- Expertise and industry leadership in market research of at least one external stakeholder (patient or medical community (healthcare professional, payer))
- Proven ability to communicate and collaborate effectively with senior management.
- Thorough knowledge of drug commercialization
- Strong analytical skills and experience with market research and data analysis tools
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Knowledge of regulatory requirements and compliance guidelines in the pharmaceutical industry
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with **Takeda's Hybrid** and Remote Work policy. #LI-Hybrid
