Associate Sales Representative (ASR)

Position Summary

Build the pipeline. Expand the reach. Accelerate growth.

At Waters, Associate Sales Representatives are critical drivers of commercial velocity and territory expansion. Operating at the front line of the business, you will generate pipeline, engage customers, and execute high-volume opportunity activity that fuels territory performance.

This role goes beyond activity—it requires discipline, responsiveness, and the ability to build credibility early in the customer lifecycle. You will partner closely with Account Managers, enabling them to focus on strategic opportunities while you ensure the territory maintains strong momentum across all segments.

This is a high-performance, high-accountability environment designed to develop the next generation of top-tier sales talent. Success requires execution rigor, curiosity, and the ability to translate customer engagement into measurable business impact.

Role Purpose

Expand territory coverage and accelerate growth by generating qualified pipeline, managing transactional opportunities, and supporting customer engagement activities that improve sales efficiency and responsiveness.

Act as a force multiplier for the territory, ensuring high-quality opportunity flow, increased customer touchpoints, and sustained commercial momentum.

Key Responsibilities

Pipeline Generation & Prospecting

• Proactively generate and qualify leads across assigned territory
• Execute disciplined prospecting strategies to build a consistent opportunity pipeline
• Drive timely and effective follow-up on inbound leads

Opportunity Management & Sales Execution

• Own and close smaller, transactional opportunities with speed and accuracy
• Maintain disciplined pipeline management and CRM hygiene
• Execute consistent, high-quality sales activity aligned to territory priorities

Customer Engagement & Coverage Expansion

• Expand reach across accounts by engaging new stakeholders and re-engaging inactive customers
• Support Account Managers in advancing opportunities and deepening customer relationships
• Increase frequency, quality, and responsiveness of customer interactions

Account & Territory Support

• Manage smaller accounts and contribute to overall account growth
• Provide pipeline and activity support to Account Managers on larger opportunities
• Identify whitespace and coverage gaps to strengthen territory performance

Cross-Functional Collaboration

• Partner with sales, marketing, and technical teams to support campaigns and demand generation activities
• Contribute customer insights to inform territory and commercial strategy

What Success Looks Like

• Consistently generates high-quality, qualified pipeline opportunities
• Expands and improves territory coverage and customer engagement
• Efficiently converts transactional opportunities into revenue
• Increases speed and quality of customer response and follow-through
• Enables Account Managers to focus on larger, strategic opportunities
• Contributes directly to overall territory growth and performance

Qualifications & Experience

Required

• Bachelor’s degree preferred (Science, Business, or related field)
• Early career experience in sales, business development, or customer-facing roles
• Strong communication and organizational skills
• Ability to manage multiple opportunities simultaneously in a fast-paced environment
• Willingness to travel within assigned territory

Preferred

• Experience in life sciences, diagnostics, healthcare, or related industries
• Exposure to laboratory environments or scientific workflows
• Demonstrated achievement and performance orientation
• Familiarity with CRM platforms (e.g., Salesforce)

Core Competencies

• Prospecting Discipline
• Pipeline Generation & Management
• Sales Agility & Execution
• Customer Responsiveness
• Communication Excellence
• Relationship Building
• Growth Mindset & Coachability

Work Environment & Travel

• Field-based role requiring regular customer engagement
• Willingness to travel within assigned territory
• This field-based, remote position requires regular in-person customer engagement across the New England territory (MA, RI, NH, VT, ME). To effectively perform the essential functions of the role, the employee is expected to maintain residency within the assigned commercial territory, generally defined as within a 50-mile radius of (Boston, MA).

Why Waters

Waters plays a critical role in advancing scientific discovery and improving human health. Our teams partner with leading organizations across Pharma, Biotech, Academic, and Government sectors to solve complex challenges.

As part of Waters, you will

• Gain exposure to a market-leading portfolio and commercial model
• Learn alongside high-performing Account Managers and sales leaders
• Build a strong foundation in solution-based selling and customer engagement
• Be positioned for accelerated career progression into Account Management

Who Thrives in This Role

• Individuals who demonstrate discipline, accountability, and ownership
• Early-career professionals motivated by performance, growth, and learning
• Strong communicators who build credibility with customers quickly
• Team-oriented contributors who elevate overall territory success

Who This Role Is Not For

• Those seeking low-activity or highly structured environments
• Individuals uncomfortable with performance-driven expectations
• Candidates who rely solely on inbound opportunities
• Transactional mindsets without interest in long-term development

Equal Opportunity

Waters is an Equal Opportunity Employer committed to building an inclusive workplace that empowers all employees to thrive.

Compensation

The expected compensation range for this role is $ 73,400.00 - 117,400.00 USD Annual. Final compensation will be determined based on experience, skills, and geographic location.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit _https://bd.com/careers_.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.