Support the development of US marketing tactical plans for existing and potential new indications of Cabozantinib in RCC cancers
Ensure successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels
Consult with Ex-US & US partner organizations to review & align on promotional message execution as appropriate
Align messaging platform and tactical rollout with brand objectives and strategies
Ensure key brand messages and materials are effectively communicated at sales meetings
Support management of the promotions budget, establish goals and metrics, and measure performance
Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
Collaborate with the Payer Sales Team to develop promotional materials targeting the managed care audience
Manage key vendor relationships, including the promotional agency of record
Foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
nsure compliance with all laws, regulations, and policies that govern Exelixis conduct
EDUCATION/EXPERIENCE/SKILLS:
Education:
Master’s degree in related discipline and 13 years of related experience; or
BS/BA degree in related discipline and at least 11 years of related experience; or
Equivalent combination of education and experience
Experience:
Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
Pharmaceutical Marketing
Patient Marketing, advocacy relations, public relations, digital marketing and sales experiences are a plus
Oncology experience is strongly preferred
Knowledge/Skills/Abilities:
Effective prioritization of activities
Ability to effectively collaborate with multiple organizational stakeholders
Talent for blending innovation with pragmatic execution
Skills to network internally and externally
Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
Demonstrated strategic thinking, initiative and creativity
Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
Strong presentation, verbal and written communication skills
Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
Business travel is required
Job Complexity:
Works on problems of diverse scope where data analysis requires evaluation of identifiable factors. May also work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors.
Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results.
Networks with key contacts outside individual area of expertise.
