About This Role
The Associate Director, Rare Disease Market Access Strategy will support development and execution of MA&R strategy for SMA and ALS, including the development of payer messaging, pricing & contracting strategy, coordination across all other MA&R functions, and alignment with the Rare Disease Franchise. You will be responsible for execution and pulling through aligned MA&R strategies. This role will report to the Director of Rare Disease Access Strategy, who is responsible for SMA and ALS access strategy in US MA&R.
What You’ll Do
- Support development and execution of comprehensive market access strategies to support the SMA and ALS brands across commercial and government payer segments.
- Support cross-functional planning and execution across all MA&R functions (including Payer Insights, Trade & Distribution, Patient Access, and National & Regional Account Teams) to ensure alignment with approved strategies
- Coordinate and align with the Rare Disease Franchise on overall strategy as well as internal and external messaging.
- Deliver impactful value propositions, messaging, and promotional materials (both branded and unbranded) tailored to key customer segments (e.g., plans, PBMs, GPOs, IDNs)
- Execute on pull-through activities to ensure access optimization
- Support work with Medical, HEOR, Global V&A in the generation of evidence to support access strategy
- Work closely with Brand, legal, and finance in the development of contracting strategy to align with market dynamics and brand goals.
- Develop pricing and innovative contracting strategies (e.g., value-based contracts)
- Work with cross-functional teams to model scenario-based business cases to support key contracting recommendations to senior leadership
- Research, compile, analyze, and assess market landscape data/trends to develop customized solutions that maximize patient access
- Support development of Free Drug and co-pay support strategies
- Support development of SP and SD strategies to optimize patient access
- Execute and support training of MA&R RADs and NADs in alignment with approved strategies and materials
- Support initiatives to evaluate MA&R performance in support of the Rare Disease Franchise
- Support multiple cross functional teams in various projects as a market access expert (e.g., gross-to-net workstreams, forecasting, long-range planning, etc.)
- Support pipeline activities, including Biogen’s pipeline assets for the SMA and ALS populations
Who You Are
You are a proactive market access expert with strong communication and analytic skills with deep expertise in the US healthcare system.
Required Skills
- BA, BS or equivalent required, MBA preferred
- 7+ years of pharmaceutical, biopharma industry experience, including direct responsibility for marketing activities, ideally for payers, HCPs, and reimbursement audiences.
- Ability to work cross-functionally to develop payer messaging, contracting strategy, build business cases, and develop training/communication plans for field teams
- Knowledge of standard Payer research methodologies, financial analyses, and gross-to-net dynamics
- Excellent analytical, strategic thinking and critical thinking skills with the ability to translate data into strategy
- Must be highly motivated with strong interpersonal and communications skills
- Ability to develop and deliver clear, compelling presentations on complex pricing topics to senior-level executive audience
- Ability to handle multiple tasks and effectively prioritize to meet individual and team goals.
- Must be able to produce high quality, accurate work under time constraints.
- Ability to build and maintain strong cross-functional and cross-team ties to influence colleagues.
- Must have the ability to work effectively in a team environment
Job Level: Management
