Associate Director, Point of Care Marketing, U.S. Region

Job Description

Waters Corporation

Associate Director, Point of Care Marketing, U.S. Region

The U.S. Region Associate Marketing Director at Waters Corporation leads the regional marketing strategy to drive profitable growth and market leadership across key segments, with a focus on biosciences and life sciences solutions.

Role Overview

The Associate Director, Point of Care Marketing, U.S. Region is a senior commercial leader responsible for defining and executing the regional marketing strategy to support profitable growth and market leadership. The role works cross‑functionally with Sales, Global Marketing, and Segment teams to translate market insight into impactful commercial execution

Key Responsibilities

• Strategic Planning: Develop and own the annual marketing plan and budget, aligning with corporate strategy to meet U.S. revenue goals
• Commercial Launch Readiness: Collaborate with Segment and Worldwide Marketing to prepare for product launches, ensuring rapid adoption of new and existing solutions
• Sales Enablement: Work with Sales to create training plans and ensure marketing materials and campaigns support sales execution
• Demand Generation: Drive demand through events, digital marketing, targeted advertising, and partner programs
• ROI‑Driven Marketing: Manage and optimize marketing spend to enhance return on investment, using benchmarks such as MQLs, conversion rates, and campaign performance
• Customer Engagement: Advocate for internal and external customers, ensuring product, service, and business requirements are met

Required Skills & Experience

• Bachelor’s degree in scientific, engineering, or marketing fields required
• 7+ years in marketing and business development, preferably in the point of care segment and or pharmaceutical or analytical instrumentation/software/services sector
• Proven ability to lead from the front with minimal direct support, develop talent, and collaborate across global and local teams
• Strong interpersonal skills, customer focus, and strategic thinking
• Ability to travel up to 30%

Compensation & Location

• Pay range: $146,000 – $233,000 (range includes base salary and other incentives)
• Location: Remote (U.S. EST or CST time zones ONLY)

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit [ _https://bd.com/careers_](https://bd.com/careers).

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.