About This Role
This Associate Director Neuropsychiatry HCP Marketing is responsible for establishing strategic direction of HCP engagement for our neuropsychiatry franchise, with a focus on postpartum depression. More specifically, this position will focus on developing HCP strategic engagement plans, partner with the sales force on personal promotion and lead key solutions to educate and activate HCP audiences in Women’s Health and Psychiatry.
What You’ll Do
- Ensure specific HCP promotional initiatives, including marketing programs and campaigns, are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.
- Cultivate strong relationships with alliance partner, cross-functional partners, and all agencies. Manage relationship with agency to ensure expected deliverables are met.
- Lead OB/Gyn, Psychiatry and Advanced Practitioner marketing initiatives in close collaboration with our collaboration partner and other key functional partners.
Specific initiatives may include:
- Lead key components of HCP strategy, including targeting, segmentation and go to market evolution for OB/Gyn, Psychiatry and Advanced Practitioner audiences
- Lead communications plan for key HCP audiences
- Plan and execute all engaging content across personal and key omnichannel environments for HCP audiences
- Define strategy and tactical plan for supporting integrated systems to improve education and support for maternal mental health
- Drive insight driven evolution of communications and tactics by analyzing/measuring program performance and leading customer-centric refinements
Who You Are
You understand what impactful customer engagement looks like to drive behavior change. You have strong ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partners. You love to innovate across all areas including innovative strategies, programs and tactics that leverage advancements in technology, media and communications.
Qualifications:
- Bachelor’s degree required; MBA preferred
- Minimum of 5 years of pharmaceutical or biotech product marketing/commercial experience. Proven track record of success.
Preferred Skills
- Experience within Neuro-Psych, Women’s Health, PCP and/or specialty markets that cross-cut specialized and primary care audiences
- Customer-facing experience
- Experience working with an alliance partner
- Prior product launch experience or working in underdeveloped marketplaces
- Ability to deliver results in a fast-paced environment and “roll-up your sleeves” culture. A self-starter who functions well both independently and within a team.
- Proven ability to manage multiple projects and priorities to meet deadlines.
- Ability to think innovatively in terms of engaging with customers and meeting their needs.
Job Level: Management
