Job Description
At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.
We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come.
Gilead is seeking an Associate Director, Direct-to-Patient (DTP) Marketing to champion the launch of our next groundbreaking HIV therapy – a long-acting treatment. In this role, you will report directly to the Senior Director, DTP Marketing and play a central part in developing and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.
In this role you will:
- Develop bold creative campaigns that empower patients and inspire communities.
- Amplify the patient voice through culturally competent messaging.
- Be at the forefront of healthcare innovation, leveraging cutting-edge insights and multi-channel engagement to make a real impact.
If you are passionate about making a difference, thrive in dynamic environments, and want to help redefine what is possible in patient marketing, Gilead wants to meet you!
Role Overview & Responsibilities
- Assists in the development of the DTP strategy, launch planning, and the annual patient marketing tactical plan.
- Develops and executes DTP focused tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, field marketing materials and optimizes execution and success of the brand
- Defines campaign objectives, KPIs, and performance metrics and work collaboratively with cross-functional teams to develop data collection and reporting frameworks
- Leads market research and leverages multiple data sources including but not limited to advisory boards, field force inputs, industry reports, and media consumption trends to uncover emerging needs, opportunities, and innovative approaches to engage audience segments
- Effectively manages multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measures outcomes
- Actively manages media budget targets for assigned programs
- Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secures final production
- Works well cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics and Managed Markets and other key internal stakeholders to identify synergies, solve key business problems and apply optimizations to the overall efforts
- Leads or serves as a key project team member on cross-functional projects, often with high visibility to senior management within the organization
- Conducts qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of campaigns
Basic Qualifications
- 10+ Years with BS/BA
- OR
- 8+ Years with MS/MA or MBA
Preferred Qualifications:
- Experienced in developing and executing integrated multi-channel marketing campaigns and media plans targeting consumers/patients
- Expertise in communication planning and patient activation.
- Proven ability in the execution of complex initiatives within the marketing mix which require tactful cross-functional execution
- Strong verbal, written, and interpersonal communications skills and ability to communicate to a variety of groups and audiences efficiently and productively
- Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
- Ability to successfully work with external agencies, including advertising, public relations, and medical education vendors to develop programs and materials
- Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking
- 8+ years of pharmaceutical/biotech industry experience
- A minimum of 4-6 years in product marketing or advertising focused on consumers or patients
- Bachelor’s degree in marketing or related fields required.
- Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment, and performance management
- Ability to analyze customer insights; understands market dynamics, and connect tactics with customer engagement objectives
- Excellent interpersonal skills with ability to coordinate and lead strategic partners, key stakeholders, and internal teams for strong collaboration & teamwork
- Excellent communications skills with an ability to effectively communicate both orally and written
- Willingness to travel up to 20%, attend conferences, market research, meetings with key stakeholders
People Leader Accountabilities
- Create Inclusion by demonstrating the business value of diverse and inclusive teams and embedding equity and respect into day to day people management practices.
- Develop Talent by understanding team members skills experience aspirations and potential and providing coaching feedback and development opportunities.
- Empower Teams by connecting team goals to organizational purpose removing barriers to execution and enabling cross functional collaboration.
