Associate Brand Manager - La Crema
Jackson Family Wines, Santa Rosa, CA, Onsite
Business DevelopmentBachelor RequiredMid Level
About the role
Description
Position at Jackson Family Wines
SUMMARY:
The Associate Brand Manager works with the Classics division within the Jackson Family Wines portfolio.The Associate Brand Manager partners with the Brand Manager to develop and execute the business and marketing strategies for La Crema.
ESSENTIAL DUTIES/RESPONSIBILITIES:
- Partner with Brand Manager on long-term and annual business and marketing plan
- Research and provide brand and market data as needed to Brand Manager
- Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings and direct to consumer marketing
- Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and traffic execution, coordinated with relevant departments, agencies and vendors
- Prepare reports to update stakeholders on monthly business results
- Support new product launches
- Partner with Sales to develop effective trade tools to drive distribution and velocity
- Manage components of the P&L: Marketing budget, sales forecast, COGS
JOB REQUIREMENTS:
- 4+ years relevant work experience in a marketing related position
- Proficiency in common programs such as Excel, PowerPoint, and Word
- Basic understanding of various pricing strategies across multiple markets and channels
WAGE TRANSPARENCY : The annual salary for this role ranges from $95,000 – $105,000. Compensation will be determined by candidate experience, skills, and location.
BENEFITS:
- Health Benefits – Medical, Dental, Vision, Disability & Life insurance
- 401k with employer match
- Generous time off including vacation, holidays, and paid health time
- Paid volunteer time
- Learning & Development opportunities
- Modern Health virtual mental health & coaching visits
- Wine discounts!
Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.
About Jackson Family Wines
Jackson Family Wines, based in Sonoma County – in the heart of California’s wine country – is one of the few family-owned and operated winery groups of its kind. Founded in 1983 with a focus on artisanal wines of distinct character and quality, Jackson Family Wines’ portfolio of wineries includes Kendall-Jackson, La Crema, Freemark Abbey, Murphy-Goode, Stonestreet, Matanzas Creek and Cambria (plus many more!), as well as a collection of luxury wineries such as Cardinale, Lokoya and Verite. Today, the Jackson family carries the formidable legacy of founder Jess Jackson forward to the next generation. We continue to embed our core values of land stewardship, inspired winemaking and a respect for wine at the table into the company’s local and worldwide practices. All of JFW’s wineries reflect a unique quality story steeped in extraordinary vineyards, remarkable artisan winemaking and the dedication of hard working, talented individuals. This philosophy is often called sustainability, but for us it’s all about providing environmental, social and economic benefits that our family, employees and community can all share – now and in the future. 2015 North Bay Business Journal's Best Places to Work Winner!