_Who We Are:_
Neurocrine Biosciences is a leading biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering, developing and commercializing life-changing treatments for patients with under-addressed neurological, psychiatric, endocrine and immunological disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, hyperphagia in patients with Prader-Willi syndrome, endometriosis* and uterine fibroids*, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For more than three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. For more information, visit _neurocrine.com_, and follow the company on _X_ (formerly Twitter), _Facebook_ and _YouTube_. (_*in collaboration with AbbVie_)
_About the Role:_
A key member of the Field Medical Marketing team who is aligned to a specific specialty or function within the broader Marketing team. Acts as the primary Marketing point of contact for field intelligence through gathering valuable insights from Key Opinion Leaders (KOLs) and important customers to help shape and inform marketing strategies.
_Your Contributions (include, but are not limited to):_
- Brand Strategy
- Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable
- Partners with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
- Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights
- Ensures peer-to-peer/patient ambassador program success within assigned audience, specialty, and sales regions, including identifying and selecting and/or approving appropriate speakers, ensuring speaker readiness and providing coaching, coordinating events with agency partners, tracking and reporting program insights, and implementing feedback-based improvements
- Conducts field-based market research to generate insights that inform and/or validate brand strategy
- Marketing Initiatives, Campaigns, and Investments
- Manages assigned marketing campaigns and programs, functioning as a core member of the internal Marketing team to oversee projects from concept to execution, including agency partner relationships and deliverables, as well as guiding materials through the promotional review process
- Acts as Marketing liaison to aligned sales teams, providing education on new and existing brand programs
- KOL Engagement
- Develops regional business engagement plans to drive brand differentiation
- Manage relationships with an assigned list of healthcare professionals (HCPs), including ongoing engagements, insight and sentiment gathering, and network development
- Identifies and engages with emerging KOLs for potential brand partnerships by utilizing available data sources such as QPharma, congress registration lists, and field insights
- Secures KOL participation for congress events and other programs
- Provides detailed reports on KOL engagements to Marketing and Sales leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities
- Develops and executes regional insight gathering
- Patient Engagement
- Develop engagement plans to drive brand differentiation
- Responsible for Patient Ambassador and Influencer programs including strategic execution, operations, agency management, contracting, needs assessment and content creation and management, event execution, and additional tasks as needed
- Manage relationships with patients and caregivers, including ongoing engagements, insight and sentiment gathering, and network development
- Identifies and engages with patients and caregivers for potential brand partnerships by utilizing available data sources such as opt-in lists, congress registration lists, and advocacy partnerships and field insights
- Secures patient ambassador participation for events and other programs
- Provides detailed reports on patient and caregiver engagements to commercial leadership through established reporting methods, synthesizes insights into recommendations, conducts and/or participates in trend and sentiment analysis, and shares insights with the Commercial Analytics team for incorporation into other insight-generation activities
- Develops and executes insight gathering
- Medical Marketing
- Overall responsibility for Speaker Bureau or Patient Ambassador/Influencers, including speaker nomination, selection, contracting, annual speaker training, speaker utilization, and ongoing speaker coaching
- Manages strategic Medical Marketing initiatives through all project phases, including ideation, development, approval, execution, optimization, and evolution
- Owns and leads development of all content for peer-to-peer programs, product theaters, patient/caregiver programs, speaker and field training, and program promotional materials such as flyers, rep-triggered emails (RTEs), and invitations
- Field Alignment
- Partners with regional field teams (Sales, Medical, and Market Access) to ensure consistent implementation of brand strategy
- Follows and helps to evolve Field Playbook guidelines based on real-world experience and best practices, working closely with the Director to optimize processes and procedures
- Compliance
- Works collaboratively with Legal and Compliance to model Neurocrine values and ensure adherence to all applicable guidelines and requirements
