Role Overview:
For more than 140 years, GSK has pioneered novel research methods and technologies to help protect people from infectious diseases. Our vaccines portfolio of more than 20 marketed vaccines is the broadest in the industry, helping to protect people throughout their lives. We believe prevention, at scale and impact, is the best health investment for society, patients, and the economy. Vaccine-preventable diseases are a significant burden on society and healthcare systems; approximately $1 trillion in productivity is lost each year due to preventable conditions. This includes the impact from the 330,000 older adults hospitalized globally each year with RSV, the approximately 1 in 3 people who will develop shingles in their lifetime, and the 3-11% of people infected with seasonal influenza each year. Our portfolio will reach over 1 billion people globally this decade. Each year, about 40% of children globally receive a GSK vaccine and GSK is well-placed to lead in the growing adult immunization market. GSK’s US vaccines business is designed to support the unique needs of the customer base in the given geography. There are multiple customer-facing roles, each with unique customers/call points, but all dependent upon a high degree of collaboration.
Position Summary:
The Immunization Specialist (IS) plays a pivotal role in driving healthcare provider (HCP) engagement and vaccine uptake across adult customers. The IS educates HCPs and their office staff on disease prevention and GSK’s vaccine portfolio, effectively communicating clinical value and supporting vaccination goals. The role requires strong customer engagement skills, scientific fluency, and the ability to translate clinical data into meaningful conversations that drive immunization impact. The IS will report to the Vaccine Sales Director collaborate closely with field and account leadership roles (e.g., Vaccine Account Manager, Vaccine Account Director, Vaccine Account Lead, Vaccine Sales Lead, National Account Lead) to ensure coordinated and compliant execution.
Responsibilities:
Drive HCP Demand and Communicate Product Value
- Engage HCPs across internal medicine, family practice and health departments to communicate the clinical value and benefits of GSK vaccines using approved materials.
- Build and maintain deep expertise in vaccine therapeutic areas, GSK products and competitors
- Support peer-to-peer educational programs, conventions, and speaker events to enhance vaccine awareness and recommendation
Customer Engagement and Pull through
- Tailor engagement strategies based on local practice dynamics and HCP/account needs
- Ensure pull through across adult segments for both private and public vaccination, including stocking, in-office vaccination and/or a strong referral process
- Partner with Vaccine Account Managers to drive product pull through within Public Awardees, Health Systems and other contracted accounts, following customer engagement guidelines as provided by customers or Account Managers
- Influence the uptake of publicly funded vaccines by engaging with HCPs/staff and health department and develop knowledge of their immunization goals and funding cycles
- Support accounts with their ordering and inventory management needs as appropriate
- Work with Account managers to appropriately educate/communicate HCPs/staff on HS policies
- Identify and address barriers to contract execution and utilization, providing actionable feedback
Cross-Functional Collaboration & Barrier Resolution
- Partner with cross-functional teams (e.g., Market Access, Medical Affairs, Account Teams) to ensure aligned and compliant execution.
- Help identify and address barriers to vaccine access, reimbursement or workflow integration
- Provide actionable field insights to inform local strategy, optimize resources, and enhance execution.
Operational Excellence and Compliance
- Uphold GSK’s standards for compliant, high-quality customer engagement in line with company policies and healthcare regulations.
- Participate in business reviews and team huddles to assess progress and identify opportunities
- Maintain accurate CRM documentation and activity records per compliance and field standards
Success Metrics & Key Performance indicators:
- Commercial Results: Achieve assigned territory sales, immunization rates and market share targets
- Key Activity metrics: Activity metrics (e.g. customer reach, frequency), progress on Good Selling Outcomes, utilization of key educational assets
- 100% compliance with documentation in CRM systems and GSK policies
- Completion of selling excellence and product related training programs and modules
Basic Qualifications:
- Bachelor’s Degree from an accredited institution
- Minimum 2 years of business-to-business or pharmaceutical sales experience
- Ability to travel locally and regionally as required for customer engagement. Occasional overnights and weekend travel.
- Valid driver’s license and willingness to drive (essential function of this role)
- The selected candidate will be hired at the appropriate level based on experience:
- Immunization Specialist (grade 8): Minimum 2 years business-to-business or pharmaceutical sales experience
- Senior Immunization Specialist (grade 7): 5+ years business-to-business or pharmaceutical sales experience
Preferred Qualifications:
- Minimum 2 years of vaccines sales experience
- Strong track record of high-level performance and consistent achievements
- Strong account-selling skills, including business-to-business experience in a healthcare
- Demonstrated competency of science, business acumen, and customer engagement
- Knowledge and experience in a healthcare setting
- Demonstrated learning agility
Key Skills/Competencies:
- Advanced business acumen and analytical skills to diagnose opportunities
- Self-directed and organized with the ability to adapt and change in a shifting environment
- Impact and influence with customers to mobilize action plans
- Ability to quickly identify issues and develop recommendations for timely, compliant resolution
Location:
This is a field-based position. The percentage of travel will be determined by customer location in relation to the geographic location of the successful candidate.
